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Google Launches Delayed Broadband Internet TV Service into the UK

Monday, June 25th, 2012 (9:32 am) - Score 1,478

Google has today announced the UK launch of its new Google TV (IPTV) service, which uses your existing broadband ISP connection and special £200-£300 Set-Top-Boxes (STB) to deliver internet and online video / film content directly to your home television.

The service, which was originally supposed to launch during early 2012, appears to have faced delays following complaints about a lack of content and poor user interface design that complicated its earlier introduction into the US market.

According to Google, customers in the UK will.. “be able to pop live TV into the background while you read up on The Guardian’s website with Chrome, catch up on the latest episode of EastEnders on the BBC iPlayer, view Lauren Luke’s latest make-up tips on YouTube, and choose from the hundreds of apps optimized for TV in Google Play“. Nothing special.

Google is expected to face pressure from the forthcoming launch of YouView, a similar UK subscription-free and broadband ISP based video-on-demand and catch-up TV service. Apple also has a rival AppleTV service, which hasn’t really taken off. Meanwhile many modern Tablet computers, Smartphone’s and internet capable TV’s already have similar facilities built-in.

Suffice to say that the UK IPTV market is undoubtedly both a complicated and tough nut to crack. Never the less Google’s first STB devices, which will arrive from Sony (related product details), are due to go on sale in July 2012 and others from different manufactures should follow later this year (October 2012).

Google TV
http://www.google.com/tv

Leave a Comment
5 Responses
  1. adslmax says:

    They need to get the rest of the TV catchup services on-board.

  2. Kevin says:

    It looks very good, however content is king!

    Like adslmax says, they need at least the 5 main channels to participate.

  3. Jono says:

    It looks good but not sure it offers much over an Xbox or PS3. My Xbox has iPlayer, ITV, 5, 4OD and even Sky and pretty soon is also getting a browser.

    1. Greg says:

      You have the ITV Player on your XBox360? How did you manage that, when ITV Player isn’t
      actualy available to download from the XBox Live Apps Marketplace, and neither Microsoft
      or ITV have announced if/when such an app would be made offically available?

  4. Liam says:

    I agree, I would like to see the main 6 players plus some IPTV streaming from TV Catchup with some form of integrated guide or API which allows me to bookmark for later and play via BBC iPlayer etc.

    Also, I would like to attach a USB webcam and use Skype.

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