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WHSmith UK Launch FREE In-Store Wi-Fi Wireless Internet for Shoppers

Tuesday, September 25th, 2012 (7:38 am) - Score 1,087

The Cloud (BSkyB) has this week signed a new deal that will see high street retailer WHSmith rolling out a free wireless internet (wifi) service to 603 of its stores across the United Kingdom.

The roll out itself has already begun and should complete within the next few months. An estimated 4 million people every day pass through The Cloud’s network of 11,000 WiFi Hotspots around the country and the new deal with WHSmith will surely add to that.

Ian Sanders, WHSmith’s Business Development Director, said:

We are always looking for ways to enhance our customers’ shopping experience. The internet allows us to provide a lot of extra information that was previously unavailable in-store, for example in-depth book reviews, product lists or search functions.

It’s about bringing the high street and online together in a way that works for our customers – free WiFi access does this. Our customers can use our services specifically or they can browse the wider internet. Ultimately they get an enhanced shopping experience and that benefits everyone.”

The Cloud claims to have over 5 million registered users connecting for over 100 million minutes a week at its live locations such as the Emirates Stadium, Silverstone Race Track, the City of London, Wetherspoons, PizzaExpress, Caffe Nero, Network Rail stations and many more.

Sky Broadband’s 4 million fixed line broadband ISP customers also benefit from free and unlimited access to their hotspots.

Leave a Comment
6 Responses
  1. Avatar Matt Sharpe says:

    Why? What’s the point? Does anyone really hang out in WHSmith shops wishing they had faster yet less convenient Internet access?

  2. Mark Jackson Mark Jackson says:

    I ask myself that a lot too. Rarely do I bother with in-store WiFi, though I am likely to use it at an airport if it’s truly free. In fact if I can sit down then free WiFi is often better as I’m able to use my tablet or laptop.

    But WiFi operators currently seem to be offering commercial sites (stores etc.) some very attractive deals, which is partly borne out by growing competition (O2 Wifi vs Virgin Media WiFi vs Sky WiFi etc.). Whether or not it’s used a lot in some of these locations seems to be beside the point. I wonder if it will always be so.

    1. Avatar Tom says:

      I don’t bother with it in Tesco. It’s easier to just use cell data than get out my club card and juggle my phone and card while trying to type in my id etc.

  3. Avatar Kyle says:

    Always good for picking a good book and purchasing on Amazon 😀

    1. Avatar Darren says:

      I try to avoid Amazon, they pay no UK tax.

  4. Avatar Somerset says:

    Would you like some chocolate?

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