Sky’s Broadband NOW TV Entertainment Pass Sees 40 Percent Price Hike

Customers who pay £4.99 per month for the Entertainment Pass on Sky’s broadband-based NOW TV video streaming service, which includes live access to ten major channels like Sky One and Sky Atlantic, are about to be hit by a 40% price hike. The Sky Movies Pass will also suffer an increase.

The service, which has recently struggled due to a mix of annoying “Rights Restrictions” that prevent some TV shows from being aired (here) and problems with adapting to the capacity demands of customers when popular shows like Game of Thrones are being streamed (here), will now be hit by a price rise to £6.99 per month from 29th May 2014.

However some existing subscribers have noted that their 30th May payment is still predicted to be £4.99 (here), which suggests that the price hike will not immediately impact all existing users. Meanwhile subscribers to the Sky Movies Pass will see their prices rise from £8.99 to £9.99, although this is still less than the £15 they started out with (here).

No change for the £9.99 Daily Sports Pass though, which could do with a revamp (we’d love to see a sport specific model).