UPD Homes in London’s Marlin Apartments Get 1000Mbps Broadband

Residents and travellers who choose to make use of the swanky Marlin Apartments (Marlin) at three sites in London (Empire Square, Canary Wharf and Queen Street) can now gain access to broadband speeds of up to 1000Mbps (Megabits per second) thanks to Hyperoptic’s new Fibre-to-the-Home (FTTH) network.

The ISP’s pure fibre optic network has just gone live for hundreds of potential residents and most will be able to take the option of a free broadband (20Mbps 1Mbps) connection or upgrade at cost to one of Hyperoptic’s faster 100Mbps and 1000Mbps (1Gbps) symmetrical speed packages.

Customers can also upgrade their service on a daily, weekly or monthly basis and even reuse it over multiple stays, irrespective of which Marlin apartment they are visiting.

Darren Shenkin, Hyperoptic’s Commercial Director, said:

“The Hyperoptic proposition is perfectly aligned to the service apartment market. Today’s discerning traveler expects high-speed broadband to be a given – a poor broadband experience can make the difference between whether they return or choose to go elsewhere. With our true fibre approach, bringing fibre directly into a building, travellers can be guaranteed a hyper-fast, reliable experience – every time they stay in a Marlin apartment.”

Susan Cully, MD of Marlin Apartments, said:

“London is the most mature serviced apartment market in Europe and, according to Savills, it is growing at a rate of 12.7%. Here at Marlin we are always looking at ways we can delight customers and stay ahead of the competition.”

Offering the best-in-class connectivity was a natural move for us – it’s our job to give travellers what they need to enjoy their stay to the full. Broadband is now essential factor that impacts the quality of a travellers stay. By working with Hyperoptic to provide the fastest broadband in the UK, we are confident that we are giving customers another reason to recommend and return to our industry leading apartments.”

It’s not entirely clear why Hyperoptic are choosing to shout about this development when they’ve already done masses of similar Multi-Dwelling Units (MDU), although we suspect that the promotion forms part of their deal to supply the property. On the other hand we do believe that these are the first “serviced apartments” that Hyperoptic have done (i.e. they sit somewhat between homes and hotels). In any case, it’s one extra place where people can now connect at Gigabit speeds.

UPDATE 1:24pm

We’ve just been informed that the free broadband service is actually only 1Mbps and not 20Mbps.