VIDEO Do You Know Your Land Line Phone Number? Relish Says No

The London focused fixed wireless (4G) broadband ISP, Relish (UK Broadband Ltd.), has today released an interesting if not particularly scientific piece of promotional material that involves a representative from the provider offering £50 to anybody who actually knows their land line telephone number.

The stunt is of course designed to highlight the high cost of fixed phone line rental, which most people only take because they need it for home broadband and Relish’s service doesn’t require a fixed line (wireless providers don’t need home phone lines).

We can of course see several problems with this PR, not least that the respondents could have simply just said “Yes” (even if they didn’t know) and run off with the £50. But if asked to validate their number first then many people might have similarly preferred not to hand it over to a stranger with a camera (privacy). The sample size was also quite small.

Never the less we know that many people will share the sentiment about line rental’s increasing cost and irrelevance, at least as a phone (voice) service, to modern consumers. Separately other research commissioned by Relish found that..

– Nearly half of Londoners only keep their home phone so they can access the internet
– Almost 40% of Londoners don’t know their own home phone number
– 56% don’t know how much they’re paying for their landline each month
– Over half ‘rarely’ or ‘never’ use their home phone to make calls
– 65% of adults admit that landlines are a thing of the past