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UPDATE2 ISP Sky Broadband UK Warns of Phone Line Rental Price Rise

Friday, October 10th, 2014 (11:26 am) - Score 1,659

As expected Sky Broadband has started warning customers that the price they pay for phone line rental on their broadband bundles, which is currently set at £15.40 per month, is set to rise just like BT’s will on 1st December 2014.

Unfortunately Sky are being their normal cryptic selves and have so far only explained the plan by using the following choice of wording: “Sky’s line rental price will increase on 1 December 2014, but will remain cheaper than BT’s standard monthly price of £16.99 a month (from 1 December).”

We wouldn’t be surprised if they added an extra £1 and made it £16.40. Sadly Sky, unlike many of other big ISPs, scrapped their pre-paid line rental discount scheme earlier this year and so customers have no choice but to pay the standard rental price. Credits to Thinkbroadband for spotting this update.

UPDATE 16th October 2014

As predicted Sky have now confirmed that their line rental will be increased to £16.40 per month.

UPDATE 18th October 2014

Sky has informed of some other changes. Sky Voicemail (1571) will now cost £1 per month (it was previously free) and the standard connection fee for voice calls (i.e. those outside of any free allowances) is now 15.9p (previously 15p). Elsewhere the standard call charge for UK landlines has risen from 8.9ppm to 9.5ppm and calls to UK mobiles have jumped from 12ppm to 12.7ppm.

At these levels it’s amazing anybody still uses their landline to call when a good mobile bundle seems so much more attractive.

Leave a Comment
13 Responses
  1. adslmax says:

    Ofcom should BANNED all line rental increase. Because it very selfish to put up rising line rental the same way as road tax, water rent, gas and electricity. RIP OFF UK. FED UP WITH IT.

    1. Ignitionnet says:

      Feel free to emigrate.

  2. Ignitionnet says:

    The misleading advertising practice of putting the broadband price prominently then an ever-increasing required line rental component in smaller text must stop.

    Where line rental is required in order to use the broadband the price should be advertised as a single cost.

    1. Steve Jones says:

      I agree. It’s about time the ASA stepped in. Non-optional elements of the price should be given equal prominence. Really, it’s the package price that matters. I also don’t like the general move to ever-longer fixed term contracts to allow for the advertising of unrealistically low short-term prices (which are inevitably not headlined).

    2. I suspect the only way that is likely to happen is if enough members of the public complain to the ASA enough times. One or two doing it once is unlikely to sway them I suspect, but if there was some sort of campaign against it (eg concerted, repeated complaints at every new ad) then they might actualy stand up and take notice.

    3. Chris C says:

      Whats funny is in many cases the small print line rental is more than the big print broadband.

      If current trend continues the on my isp plusnet the line rental will be more then fibre 80/20 unlimited within 3 years.

  3. dadey says:

    exactly adslmax them Ofcom asswipes rip off Britain and the isp,s are no better

  4. Rowley says:

    Price rises should be limited to no more than inflation. Any more is a rip off for people stuck on 1% pay rises

  5. timeless says:

    …. this is annoying.. will have to keep an eye on it as lm with them, didnt think it was that long ago that they raised the rental price :/

  6. finaldest says:

    As a Sky Fiber Pro customer and TV subscriber I must now start to re evaluate my position as a customer.

    The FTTC connection and Line rental costs are no longer competitive. Even VM top tier cable BB service is now cheaper.

    The line rental now makes up over 30% of the monthly cost so I think it may be time to go as I do not use a land line whatsoever for phone calls.

  7. terri says:

    it maybe cheap fibre or broadband but they fiddle the prices up with bloody line rental typical of SKY setting this off when the others will follow suit its rip off Britain everyone wants to jack everything inn and see what they think of it when they get feck all.

    1. Hull_lad says:

      BT always start the ball rolling. Everyone else follows suit, because it’s an easy/lazy way to squeeze more revenue out of customers.

  8. Hull_lad says:

    I actually raised this with Ofcom a couple of years ago, at the launch of their Consumer Experience Report at Ofcom HQ. The practise of advertising standalone broadband as either ‘free’ or very cheap is misleading. I was very quickly brushed over, told it was a matter for the ASA, and the conversation moved on to other more important things.

    You need a physical line to deliver fixed broadband, and as such I don’t believe it’s unfair to charge rental of that physical infrastructure. However, it is unfair to mislead customers into believing they can get broadband for £3.50.

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