UK ISP Direct Save Telecom Creates 50 Jobs at New Watford Office

Budget ISP Direct Save Telecom has today announced the further expansion of their business by expanding into new offices in the centre of Watford (Hertfordshire), which will also result in the creation of 50 new local jobs.

The new offices, situated in Hannay House on Clarendon Road, should complement the providers existing regional bases in Birmingham and two smaller offices in Slough and Croydon. DST states that this has only been possible because of its strong growth over the past 12 months, which saw their customer numbers jump by 17%.

According to the ISP, “consumer attitudes” have shifted since Ofcom recently made it easier for home broadband and phone consumers to switch ISP (here). Related consumers are said to have been enticed by DST’s low cost packages, such as their £1.95 per month unlimited broadband and FREE calls package (note: line rental must still be added on top of this).

Stavros Tsolakis, CEO of Direct Save Telecom, said:

“Our sales have been improving month on month for some time now, I really think the UK consumer is finally beginning to realise just how much they can save by shopping around for their home phone and broadband.

The exciting growth figures are attributed to a genuine sway in the way the general public choose their telephone and broadband providers. It’s not only with broadband, you see it throughout the home.

People are switching away from Sky and Virgin and using streaming services such as Netflix as well as Freeview for their viewing needs, increasingly lower-costing supermarkets such as Lidl and Aldi are becoming more popular, and new cheaper gas and electricity companies are doing well.

Consumers are increasingly shopping around and looking for the deal which is easiest on their pocket and we have proven time and time again – whether it is contract or non-contract, fibre or ADSL – that our deals make us the best value provider in the UK today. Word is definitely spreading, whether it’s through social media, comparison websites or by recommendations.

Our increased customer base shows if people can get a good service and save lots of money, sometimes hundreds of pounds, in the process, then they will switch. The reservations that used to be there are fast disappearing.”

It’s worth pointing out that Sky Broadband has continued to add more broadband subscribers than it loses and the same could be said for Virgin Media’s cable platform, although the latter did recently dispose of their off-net (ADSL) Virgin National base but that doesn’t count as normal consumer switching.