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Broadband ISP and Energy Provider First Utility Rebrands to Shell Energy

Monday, Mar 25th, 2019 (8:08 am) - Score 4,181

Energy provider and UK ISP First Utility, which supplies over 700,000 households, has officially been re-branded to Shell Energy. The move follows a 2017 agreement to sell the business (valued c.£200m-£300m) to Anglo-Dutch oil company Shell Petroleum Company Ltd (here).

As part of this announcement the company has switched all of its British residential customers to 100% renewable electricity, although there’s no official word on any changes to their broadband service and at present everything on that front stays the same.

The provider continues to promise that they “won’t hike your broadband prices up at the end of your contract, nor hit you with any hidden fees upfront.” Prices generally start from £19.99 per month for their 11Mbps (average speed) standard unlimited broadband and phone line rental package on an 18 month contract term, which rises to £34.99 for their top 63Mbps service.

Colin Crooks, CEO of Shell Energy Retail Ltd, said:

“We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding

We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”


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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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1 Response
  1. Avatar photo j stevens says:

    I’m not impressed with the service I was surposed to go live today 31/5/2019 no router came not even been sent out tried to cancel order hit with chargers cooling off period finished yesterday.
    it took over an hour to get through on the phone far from impressed

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