Broadband ISP and Energy Provider First Utility Rebrands to Shell Energy

Energy provider and UK ISP First Utility, which supplies over 700,000 households, has officially been re-branded to Shell Energy. The move follows a 2017 agreement to sell the business (valued c.£200m-£300m) to Anglo-Dutch oil company Shell Petroleum Company Ltd (here).

As part of this announcement the company has switched all of its British residential customers to 100% renewable electricity, although there’s no official word on any changes to their broadband service and at present everything on that front stays the same.

The provider continues to promise that they “won’t hike your broadband prices up at the end of your contract, nor hit you with any hidden fees upfront.” Prices generally start from £19.99 per month for their 11Mbps (average speed) standard unlimited broadband and phone line rental package on an 18 month contract term, which rises to £34.99 for their top 63Mbps service.

Colin Crooks, CEO of Shell Energy Retail Ltd, said:

“We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding
loyalty.

We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”

End.