Broadband ISP iDNET, which has already built up a good reputation for service and support quality, have announced that they’ve just become the first telecommunications company in the United Kingdom to be certified as a “B Corporation” – a new kind of business that balances purpose and profit.
At this point there’s a good chance that many of our readers may be unfamiliar with what being certified as a B Corporation actually means. In short, this reflects for-profit companies that have committed to create a positive impact on society and the environment through their operations (i.e. businesses that want to do some good in the world, beyond simply making profit).
Today there are known to be over 3,000 Certified B Corporations in more than 50 countries around the world, including approximately 300 here in the UK (e.g. Ben & Jerry’s, Patagonia, Innocent Drinks, Danone, Teapigs and The Body Shop) and now iDNET has joined their ranks.
Tim Davies, Director of iDNET, told ISPreview.co.uk:
“This is an enormous milestone for the company, and we are excited about taking our customers and supply partners on the journey with us. The process has already helped to add more context and meaning to our ‘Everything Connected’ message.
When people choose to buy products or services on the high street, online or from a business supplier, they should look out for the B-Corps popping up across all sectors of the economy. Supporting these businesses is an opportunity to be part of something better.”
Tim likens becoming a B-Corp to being a bit like receiving a “Fairtrade” produce certification, but for your business operations. The certification essentially requires firms to meet rigorous standards of social and environmental performance, accountability, and transparency.
Sounds like virtue signalling.
It’s nice to have practical business virtues worth signalling, as opposed to none. Part of being a business is the ability to promote yourself in as much positive light as possible, so fair game to them.
KCOM next?
Congratulations on becoming B Grade. :s