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Broadband ISP Lit Fibre Adds Jargon Buster Tool to UK Website

Thursday, Nov 30th, 2023 (10:31 am) - Score 1,560
Lit Fibre ONT

Network builder and UK ISP Lit Fibre, which is deploying a new 10Gbps capable Fibre-to-the-Premises (FTTP) broadband network across parts of England, has today added a new ‘Internet Jargon Buster’ tool to their website. The feature is meant to assist consumers to better understand the often-confusing world of broadband-related terms.

The tool itself (here) is a simple glossary page of common broadband terms and basic descriptions (we have something similar, but it hasn’t been updated in a long time), although at the time of writing the result you get when clicking “Full-Fibre” is just “full-fibre broadband” and the result for FTTP seems to get comically confused with FTTC. But they’ll no doubt correct these after reading this.

NOTE: Lit Fibre is backed by an unspecified equity investment from Newlight Partners LP.

The launch is said to be a direct response to a widening digital divide among internet users who are confused by the jargon often used by broadband providers in contracts and marketing collateral. Lit Fibre’s own research claims to have found that a quarter of Brits find the term full-fibre baffling, although only 10% admitted they have no idea what it means.


Furthermore, Ofcom research has found that more than a quarter (27%) of broadband customers lacked confidence in understanding the language and terminology used by providers. And, when choosing a broadband service, more than half (53%) would find it useful to have a short description of the underlying technology used to deliver their services.

The provider, which started their deployment in 2021 and aims to reach 500,000 homes by 2026, is currently rolling out their network to cover numerous towns across several of England’s counties (e.g. Wiltshire, Gloucestershire, Hertfordshire, Worcestershire, Essex, Suffolk and across the Midlands). So far the operator has already covered 140,000 premises (Ready for Service), which is up from 100,000 in April 2023.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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6 Responses
  1. Avatar photo Confused of Didcot says:

    Fibre to the Premises (FTTP): A type of full-fibre broadband connection that runs the fibre optic cable to a distribution point near the customer’s premises, and then uses existing copper or coaxial cables to complete the connection.

    Errm what?

    1. Mark-Jackson Mark Jackson says:

      Does rather undermine the purpose of the new page 🙂

    2. Avatar photo Name says:

      An attempt was made

    3. Avatar photo Ad47uk says:

      Where did you get that from?
      Click on FTTP on their page and you get @FTTP stands for Fiber to the Premises, which is a type of internet connection that provides a fiber-optic cable directly to the customer’s premises. Unlike traditional broadband connections, which use coaxial cables or copper cables, FTTP connections utilise fiber-optic cables, which offer lighting fast speeds.@

      10Gbps? Wow, that is some speed for broadband

    4. Avatar photo Bedbod says:

      “….lighting fast speeds…..”
      A phrase frequently used in the context of broadband adverts I’ve noticed.
      Totally unhelpful in the context of helpfully jargon busting of course. And totally technically incorrect.
      That is, unless broadband data speeds are measured in mph, km/h or m/s or perhaps decibels (technically thunder) or lumens, which broadband isn’t.

      Some form of comparative data speed context (and useful real-world example) might be more useful to the layman.

      As “Name” said above…… an attempt was made…. (sigh)

  2. Avatar photo DaveZ says:

    Nice idea, got a long way to go. Couldn’t even handle ONT, OLT, headend, CSP etc…

Comments are closed

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