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UK Broadband ISP Cuckoo Appoints Sarah Howells as MD

Thursday, Apr 25th, 2024 (2:32 pm) - Score 920
Cuckoo-Logo-Yellow-Stacked-2023

Internet provider Cuckoo has today announced the appointment of Sarah Howells as Managing Director (MD) of the business. The newly created role will oversee all of the ISP’s customer-facing activities across Sales, Customer Service, User Experience, Digital, Brand, Marketing and Product.

Sarah was previously the Chief Customer Officer (CCO) of Jurassic Fibre, until 2023, where she is said to have helped to triple the customer base within nine months. She’s also had a distinguished career in customer service, having worked in the field for nearly 30 years and holding senior positions at NTL, Vodafone New Zealand and 2degrees Mobile etc.

Cuckoo is currently deep into the process of becoming the main retail broadband ISP outlet for Fern Trading’s (Octopus Investments) consolidated UK full fibre networks (Jurassic Fibre, Swish Fibre, Giganet and AllPoints Fibre).

Paul Hellings, CEO of Cuckoo, said:

“Sarah is one of the UK’s leading figures in broadband – she’s customer obsessed and her knowledge and passion for the customer experience is something rarely seen in the sector.

With Sarah as Managing Director, and her three decades of expertise, I’m confident we can accelerate customer growth and provide unrivalled customer service at the lowest cost to serve.”

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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Comments
4 Responses
  1. Avatar photo Vince says:

    “Sarah was previously the Chief Customer Officer (CCO) of Jurassic Fibre, until 2023, where she is said to have helped to triple the customer base within nine months”

    Lol, well it isn’t hard to triple the number when you have so few to begin with. But god help them, because Jurassic is a total shower, so it is anyone’s guess how much worse combining multiple half-baked operators will be – maybe it will actually work, but…

  2. Avatar photo BTD says:

    I am still baffled by the choice of Cuckoo as their brand. It has very limited recognition by the public, gives no clue as to what they offer, and has negative connotations of Cuckoo in language, “crazy” or “weak in intellect or common sense” as well as the use of the term Cuckooing by police for the takeover of vulnerable people’s homes for use in criminality!

    1. Avatar photo A Nonny Mouse says:

      Couldn’t agree more. And as for their customer care staff being called “eggsperts” – that’s positively excruciating.

  3. Avatar photo Michael Flynn says:

    Was a customer of Cuckoo who got transferred to Home Telecom. Tried to get my invoices from Jan to March today. Can no longer log on to website (because I’m not a Cuckoo customer anymore) and I just get refered to Home Telecom who don’t have the invoices because they obviously didn’t issue them. I emailed Cuckoo and they say “nothing to do us we are a new company” The whole thing has been an utter shambles.

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