City-focused UK Broadband ISP Hyperoptic Appoints New Product Director

Broadband ISP Hyperoptic, which has so far deployed their full fibre (FTTP/B) network to reach “more than” 1.73 million homes in parts of 64 UK towns and cities, has today announced that they’ve appointed Geoff Heddle to be their new Director of Product.

Geoff is understood to have 15 years of experience in the realm of Product Management and Digital Transformation. The new position will see him being tasked with enhancing the end-to-end customer experience and shaping the provider’s product strategy to ensure they stay ahead of the curve, “continuing … [Hyperoptic’s] journey towards becoming UK’s most loved broadband provider“. A tough ask for any ISP.

The operator, which is now home to a customer base of 340,000 and is targeting 500,000 for the future, was previously known to be aiming to cover 2 million premises with their gigabit broadband network by the end of 2024.

Lutfu Kitapci, Chief Customer Officer & MD ISP at Hyperoptic, said:

“Geoff is another great hire for the team. His expertise in product design and management will play a key role as we continue to push the boundaries of broadband innovation, delivering the best possible experience for our customers.”