Broadband ISP Wildanet Offers Discounts to Blue Light Card Holders

Alternative network provider Wildanet, which is building a gigabit speed Fibre-to-the-Premises (FTTP) broadband network across rural parts of Cornwall and Devon in England, has just become the latest UK ISP to start offering special discounts to holders of a Blue Light Card (i.e. price cuts for workers in the emergency services and veterans).

In short, those in possession of this card will benefit from a discount worth 10% off their broadband subscription by using the code “Hero10” (without the speech marks) at checkout. A number of other ISPs, including BT, EE, PlusNet, Sky Broadband, CommunityFibre, Onestream, Virgin Media, Brsk, Pulse Fibre and Hyperoptic, also have special discounts for cardholders.

The operator, which originally started life as a Fixed Wireless Access (FWA) broadband provider in the same area, has recently been deploying gigabit-capable full fibre lines – both commercially and via public investment – and was last year estimated to have so far covered around 30,000 premises (Ready for Service).

Since 2023, Wildanet has also secured three contracts worth £77m to roll out FTTP to over 37,000 premises across Cornwall and the Isles of Scilly, as part of the UK government’s Project Gigabit.

Helen Wylde-Archibald, CEO of Wildanet, said:

“Essential workers are the backbone of our communities, providing critical services day in and day out. This discount is a small token of our gratitude for their dedication and hard work. By offering reliable, high-speed broadband, we aim to help them stay connected to the people and resources they need most.”

However, somewhat annoyingly, the card’s official website doesn’t display all of these broadband offers when searching (e.g. we couldn’t bring up any results for Pulse Fibre and Wildanet), which means that some of what’s available may end up being overlooked by holders of the card. It’s unclear whether this is an issue with the card’s website or something that ISPs can directly influence.