Exeter-based broadband ISP Jurassic Fibre, which is now part of the wider AllPointsFibre network that delivers FTTP broadband across various locations, has recently informed existing customers of a price increase to their service. The news has come as a surprise to some users, including those who previously benefitted from a 50% “Forever” discount.
A spokesperson for Jurassic Fibre told ISPreview: “Like many of our competitors, as our own costs have risen we have made the difficult decision to increase prices for customers.” As a result, the three products that they sell – 150Mbps, 450Mbps and 950Mbps – have increased in price to £32, £35 and £40 per month.
“That also applies to those customers who were on the “50%” discount but are now out of contract. We maintained that discount for the life of the contract, in line with the terms and conditions, and in many cases beyond,” added the provider. “We would like those valued customers to remain with us now that their contracts have ended and we will continue to offer them full-fibre speeds and excellent service.”
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forever
adverb (UK also ‘for ever’)
—> for all time
Wonder what the local trading standards would make of this sort of false advertising
“That also applies to those customers who were on the “50%” discount but are now out of contract. We maintained that discount for the life of the contract, in line with the terms and conditions, and in many cases beyond,”
‘Forever’ means for the entire duration of the contract, not until the world ends.
Jurassic Fibre 950Mbps: £40.00
BT/EE 900Mbps: £40.99
Sky 900Mbps: £44.00
And all 24 month contracts, how times change!
Given the pricing, when Openreach expand to areas served by Jurassic Fibre, I reckon we’ll see many people jump ship, especially with bundles offered by ISPs like EE.
I’d be very worried for the next few years if I was a shareholder of Jurassic Fibre!
Plusnet £37.99 900
I don’t think you can buy Jurassic Fibre shares as they’re fully owned by an institutional investor, but I’m sure that Octopus Investors customers will appreciate your advice.
Been paying £40 p/m as a 900/200 JF customer for a while now. BT going to be putting their fibre into same area in next 12-18 months I understand. I don’t feel a strong compulsion to look to move away from JF, not a fan of BT From past experiences, but that could change if the service quality dips (it’s been rock solid to date).
They do have 12 month contracts, but they charge extra, I can understand why, but I don’t agree with it, all contracts should be 18 months max.
If had a choice between them and Openreach, I would go for Jurassic fibre, but they have asymmetrical fibre, so I presume they use the same tech as Openreach.
The further away I stay from Openreach the better.
Those are the same prices as Cuckoo charge. Cuckoo is part of the same group so I imagine Jurassic will be writing to customers soon to say they’re moving to Cuckoo and Jurassic will be closing.
Points to previous news article:
https://www.ispreview.co.uk/index.php/2025/02/allpointsfibre-set-to-take-the-reins-off-new-uk-wholesale-full-fibre-network.html
Isn’t it ironic how the Altnets trying to push customer sales have driven the consumer pricing into the ground (forcing Openreach & Partners to do the same) making it more difficult for everyone to see a return on their investment.
Customer loyalty works both ways.. don’t sell something as “forever” only to then pull that offer when it is no longer convenient. The age of consolidation and liquidation is nearly upon us as silly business cases have led to situations like this.
I suspect this is the beginning of price creep for consumers across the broadband industry as investors start turning the screws. I had my doubts that 1Gb for less than £40/month would be sustainable or scalable.
Will probably just follow the same path that it always has done, as services ramp up to multi Gigabit speeds they will become the premium priced product and 1Gb will become the entry level product as say 150Mb is today.
A lot of companies have done something like it in the past, silly thing to do, there you go.
At the end of the day, money has to be made, my main problem is the pushing people into 24 months contracts, I hate long contracts and will never go for a 24-month one again on anything.
So they’re not actually that much better than the big boys after all?
I’m shocked, I tell you. Shocked!
They’re certainly not immune to the relentless upward rise of costs, they’re just hitting reality now the funder is realising they’re not making anything like the money the business plan hilariously suggested – they were convinced they’d get insane % take up at £90/month which was the original gig pricing…
…they didn’t, and they had to drop the pricing, and more competition keeps arriving…
(Also, they’re known as Jurassic Failure for several reasons around here)
True. And now the first tranche of customers are reaching the end of their contracts and Jurassic and the others have nothing to differentiate themselves from the newly arrived OR FTTP (they’re certainly no cheaper), all it’ll take is some Equinox-backed advertising from the big boys to blow them out of the water.
I popped my parents over from VM, who at best offered 125mb/s for £36 a month, which is criminal, to Sky via OR for £24 a month
Ofcom say they will be interested in the miss selling of the ‘half price for life’, if enough people contact them. I have already but volume of callers will hold more weight.
Claims that the contract ended after 2 years are obviously false.
The T&Cs (items 1.4, 2.5, 4.2, 4.3 & 9) refer to the cancellation of “the contract” at a date AFTER the initial 2-year fixed minimum period.
Also, the contract allows for an increase in pricing, NOT EXCEEDING the CPI.
The Jurassic Fibre document titled: “Additional Terms and Conditions for March-June 2022 Residential Promotion V1.0” contains the following two clauses:
“• Promotional prices for the services included in this offer will remain fixed during the initial two year period, after which price increases will be limited to the rate of inflation (CPI) as published by the ONS.”
“• After two years, switching (up or down) between the services included in this offer will no longer be permitted but customers can remain on their chosen service indefinitely or until that service is withdrawn (in which case customers will be offered a replacement service with at least the same download speed and at no
higher a price than their active service at the time of withdrawal)”
So, surely the “contract” extends past the 2-year period, until the agreement is terminated, and also (importantly) any price increases AFTER that “INITIAL” period, are limited to the CPI as published by the ONS.
Of course, there is also a clause which allows them to alter their terms, and I have the right to terminate the contract and refuse their proposed changes, but are they in breach if their price hike exceeds the CPI? What will OFCOM say, I wonder.