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Giffgaff Finally Expands UK eSIM Support to All Mobile Customers

Friday, Nov 21st, 2025 (3:06 pm) - Score 80
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Consumer mobile provider giffgaff, which is a virtual mobile operator (MVNO) on O2’s national 4G / 5G network that is also owned by Telefónica UK, has this afternoon finally expanded the availability of their eSIM (Embedded SIM) support to all customers – both new and existing subscribers alike.

Just to recap. The eSIM standard is an alternative to physical SIM cards, which works by essentially embedding a digital SIM into your device (Smartphone) that could – once fully implemented – make it easier and quicker to switch between operators (e.g. not having to wait for a SIM card to arrive), as well as to use additional networks alongside your main mobile plan (e.g. eSIMs for travel when abroad).

Regular readers might recall that giffgaff originally began introducing eSIM support back in 2023 (here), although this was initially only made available to existing customers and on certain devices. But so far as we can tell, both new and existing customers have now been given access to this feature.

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Giffgaff Announcement

We’ve got some exciting news to share with you all today in the world of eSIM. Just like with our app, we’ve rolled out the option of getting connected with an eSIM to all members when using our website, making it easier than ever to get hold of an eSIM.

Whether you’re on Android or Apple, when you select your SIM-only mobile plan, you’ll be asked if you want to proceed with a physical SIM card or an eSIM and get connected in minutes! When starting the eSIM installation process in the app, there will be a handy self-help video coming next week to guide you through the set-up process.

Setting yourself up with an eSIM is easy as pie, too.

If you’re already a member, all you need to do is:

  • Log into the giffgaff app
  • Head over to Account > SIM > Replace my SIM > Switch to a new eSIM
  • Follow the on-screen instructions, and voila!

If you’re a new member:

  • You can start your journey on the web, or log into the giffgaff app, to create a new account
  • Activate your eSIM from the app dashboard
  • Follow the on-screen instructions, nice and easy

Let us know how you get on.

As usual, you’ll first need to double-check that your mobile phone is actually eSIM compatible. The easiest way to do this is by dialling *#06# into your keypad. If you then see a pop-up that includes an EID number on the screen, your device should be compatible. Credits to Kane for spotting the development.

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
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1 Response

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  1. Avatar photo NoToO2 says:

    o2 can’t be far behind?

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