Starlink confusingly discounts price of UK satellite broadband by 30 percent UPDATE
Barely a week has passed since Starlink (SpaceX) adopted dynamic pricing on its residential ultrafast broadband plans in the UK (e.g. 100Mbps speeds from c.£32 to £40 per month) and this week the satellite operator has followed that up by announcing a further discount of 30% for the whole of November 2026 – on both their home and roaming plans.
At present Starlink has an overall total of c.11,210 satellites in Low Earth Orbit (LEO) for both broadband and roaming mobile services – mostly at altitudes of between c.340-550km (you can only take their mobile service in the UK via O2 Satellite for £3). Residential users in the UK typically pay from c.£32-40 a month (dynamic pricing) for their 100Mbps unlimited data plan, which also promises uploads of c.15-35Mbps and low latency connectivity (sub-50ms). Faster speeds are available at extra cost.
However, this morning we’ve awoken to an email from Starlink, which begins with the headline – “30% Off Starlink Residential and Roam Service for November” (i.e. ends 30th November 2026). Below that is a picture and a short disclaimer: “30% discount applies to Residential and Roam service in eligible areas of the U.K. only. Pricing applies for as long as your subscription remains active. Performance and pricing may vary by location.”
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In other words, it’s a Black Friday Sale for much of the UK, except how it’s being applied could cause additional confusion in the wake of last week’s introduction of Starlink’s new dynamic pricing model (i.e. monthly subscription fees that vary by local network capacity and customer demand). For example, last week we were being offered £32pm for 100Mbps (people in other parts of the country were quoted £34, £36 and £40 for the same tier). But under today’s new discount Starlink gives ISPreview a price of £28pm for this location.
The problem is that a 30% reduction on their previous price for us of £32 would actually equal £22.4 and not £28, so the only way to get the new price of £28 is if Starlink are again starting from their standard base price of £40 per month. This does indeed seem to be the case on their website today. But needless to say, the constant changeability of Starlink’s consumer broadband pricing continues to be quite maddening and their lack of a viable press office to help clarify these things doesn’t help.
UPDATE 7th Nov 2026
Starlink’s website was updated again last night and now states this on the front page: “RESIDENTIAL STARTING AT £28 /mo – FOR FIRST 1 MONTH IN SELECT AREAS, VALID UNTIL 30/11“. So, we’ve gone from a general 30% discount to a discount that is only applied for the first month. But if you go to the checkout page, they don’t make this terribly clear. We continue to find Starlink’s pricing “strategy” incredibly confusing.
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Meanwhile some existing customers in the UK have said they were able to get Starlink’s AI support agent to pass the general 30% discount on to their accounts.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Again must be area dependent. I have 3 dishes – 1 active 2 not – and I get regular pricing – I order a new one. £40/£60/£80 for 100/200/300
So who is getting these deals!?
Forgot to say 2 of my dishes are at other ends of the country, and neither seems to get it
Why would anyone sign up for unreliable service where a ketamine fuelled CEO can decide that you breached the Terms and Conditions on a whim.
At least fixed or mobile data is in UK jurisdiction and regulated somewhat for the public interest..
Looking forward to credible competition on Eutelsat, IRIS2 or whatever comes next in Europe..
Because he dosen’t? and not unrelaible at all.
you’ve been reading too much facebook or discord
the service is fine
He messed with Ukraine’s service in a life or death situation. Musk is definitely not above cutting off the UK if the government does something he doesn’t like. Starlink is good but it definitely needs competition.
I was previously paying £40 and contacted customer service to ask whether it would be possible to reduce my monthly rate to £32. Unfortunately, I was told that this offer was only available to new customers.
Once the support ticket was closed, I received a customer feedback request. I gave positive feedback about the customer service representative, as they were helpful and professional. However, I also expressed my disappointment that, as a loyal existing customer, I felt I was being treated unfairly compared with new customers and the offers available to them. I also mentioned that, as a result, I would seriously consider looking at Amazon Leo when it eventually launches.
Interestingly, around 24 hours later, I received a phone call from Starlink regarding my original request. I explained that the support ticket had already been closed, but that I wasn’t happy with the outcome. The representative said she would take another look at my account.
After reviewing my account, she came back with an offer of £28 per month and, I was also able to keep the one month free that had been offered as a goodwill gesture during my previous conversation.
I will try that.
Lonpfrb said “Why would anyone sign up for unreliable service where a ketamine fuelled CEO can decide that you breached the Terms and Conditions on a whim.”
Well, actually, people like me – Vermin Media/Nexxfibre fibred up the surrounding streets where it’s high-density housing, but I guess we weren’t a profitable proposition because it’s larger houses a bit more spaced out. Trooli started to do some FTTP locally but have apparently stopped any furhter work in our town. And OpenReach status for the last year “we’re building in your area” may be technically true but there’s been absolutely no sign of any activity in our vicinity and one of my neighbours was talking to an OR person (sent to fix a copper line fault I believe) who told her “your road won’t be done, it’s too hard because everything is poles”. As we struggle along at 15 Mb/s on a good day, no realistic chance of FTTP, what are my options? – hint, there’s no 5G available, so, er, hello Elon, I’d like to sign up and make you even richer
Aren’t poles the cheapest and easiest way to deploy fibre? Makes no sense!
john_r, indeed, it is (was?) my understanding that using poles is the favoured FTTP deployment method but…
OR is, of course, walled off from the public so there is no mechanism by which I could get an approximate ready-to-order date or even a guaranteed commitment to FTTP. Zen, my ISP, happily tells me that they have zero privileged information and no influence over OR, and thus can’t help.
The Trooli sales team tells me they have no additional info and can’t even tell me if future fibre work in my street will ever actually happen. And even if I were tempted by Vermin, their current financial position means it’s highly unlikely they’ll be offering me FTTP.
So….this is the real state of FTTP roll-out and why I don’t believe the stats that the companies’ PR departments cast out into the void when they trill about ‘extensive coverage’
I signed up on the £28 a month offer but have just been charged £40! I have screenshots as proof for the £28 and the website still shows that price for my postcode. I contacted support 6 hours ago and have had no response.