Sky UK Relaunches its VIP Customer Loyalty Programme
Sky (Sky Broadband, Sky TV etc.) today claims to be “relaunching” their popular Sky VIP scheme, which typically offers special discounts and rewards to existing customers. The relaunch will deliver even more free treats, savings, and experiences – available to millions of UK customers via the My Sky app.
According to Sky, around 1 million of their customers are already enjoying related rewards from Sky every month, and the VIP service itself claims to be packed with over 3 million such rewards / experiences for customers across the UK this year. Sky VIP is free for all customers, they are automatically enrolled and just need to download the My Sky app to get started.
Helen Kloepfer, Director of Sky VIP says: “The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether you’re new to Sky or a long-standing customer, there’s always something exciting waiting in the My Sky app that makes every day a little better.”
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What’s New via Sky VIP
Exclusive weekly treats from top brands
For the first time ever, Sky has teamed up with Sainsbury’s, one of the UK’s favourite supermarkets, to bring delicious rewards from their premium Taste the Difference range. There are almost 2 million treats to give away, including Taste the difference pizzas and ice lollies, as well as snacks from popular brands like LOVE CORN and Whitworths. New treats drop every week from 9 July*.
Free movies every week
Enjoy even more entertainment with a movie on Sky Showcase every week, as well as giveaways and savings on Sky Store. Kicking off with The Bad Guys, available for free on Sky Store from 14 July. Plus, there will be opportunities to bag free trial passes to some of the biggest streaming apps.
Big discounts on loved brands
Sky customers can unlock exclusive, best-in-market discounts on some of the UK’s most-loved brands including Puma, Hearst, JBL, and Purdy & Fig. This July, enjoy savings with HelloFresh, LG, and Parkdean Resorts and many more. And that’s just the start. There are regular offers across sportswear, entertainment, gaming, and home décor, helping customers save more on the things they love.
Epic experiences
Sky VIP offers access to unforgettable experiences such as tickets to top UK attractions, exclusive cinema screenings, VIP lounge access, and once-in-a-lifetime trips.
The biggest rewards in sport
Sky Sports customers can now get a free 12-month subscription to The Athletic, access to once-in-a-lifetime experiences such as a trip to the Ryder Cup, huge savings on kit and equipment from premium brands including Fanatics, Callaway Golf and Castore. Plus, there are around 100,000 tickets up for grabs for the most exciting events in sport and exclusive offers on activities with partners like Powerleague and Sixes.
More from Sky
Sky VIPs enjoy exclusive extras on their existing Sky products, with perks that get better the longer they stay.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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That’s ok
There’s been no deals on there for age. I got free Apple TV (6 months) and free Paramount Plus (1 year) last year so was hoping they’d come around again, but no such luck
Free movie? Oh they mean there’s a movie on a TV channel we already pay for…
Sky VIP, would be better if they cut the crap and charge us less
If you don’t like the price you pay, then get rid of it. It is not essential. Sky like other companies will only think of lowering prices if they lose a lot of customers.
I’ve entered everything since it started, Never won any football tickets or events.
the best I’ve had is a Peter Crouch Audiobook (costs them nothing) and Legoland entry tickets.
I’ve been a Diamond “VIP” for ages, but never once, apart from the free Apple TV+ for 6 months, go anything out of the scheme.
Applied for tickets for hundreds of events over the years but never once got anything.
It’d be better offering a % discount on your bill, even a few percent would be great? Or Sports/Cinema at a good discount?
or the Sky Mobile offers to include existing sims, not just new ones..
e.g paying £8 for a 3Gb Sim, when there is a offer for unlimited data on a new sim for £10
Totally agree, offer folks money off or an actual benefit like a free fixed IP address or a speed boost, or anything useful… But discounted pizza or whatever at Sainsbury’s isn’t exactly the best incentive to stay put for any length of time.
Where have all the trips and holiday experiences gone.
I never won any but liked the idea of a week in Hollywood etc.