Mobile Provider O2 UK to Remove Website Access for Priority Rewards
Customers of mobile network operator O2 (Virgin Media) have recently been notified that, from 11th August 2025, they will no longer be able to access the provider’s “Priority” service via the website. Priority exists to reward loyal subscribers with various special offers and discounts.
According to O2’s notice on the Priority web page: “From 11 August 2025, you won’t be able to access Priority through our website. Don’t miss out on exclusive rewards and experiences – download the Priority app today.” In short, O2 Priority is adopting an App-only access mould.
However, the Express notes that customers will still continue to be able to access O2 Priority pre-sale tickets on Ticketmaster following the change. Customers need to be logged into their O2 Priority account and will be redirected to the Ticketmaster website to complete their ticket purchase.
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Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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More enshittification and data funnelling from O2. Great..
Yep. The app gives them more info about what you’re upto i guess.
I think this was supposed to happen on the 15th of July last month but got pushed back. I personally don’t like the removal of the website, I opened the app once like a month ago and it used 300MB of my data???
Trying to get rid of a few more pesky claimants! 🙂
Yuk more bloatware on your phone.I already have a perfectly good web browser installed, why would I need an app. Bet it is only a simple frontend to a web service anyway!
There goes my ability to get any of the offers that run out within seconds of being posted. It’s impossible to get the app to refresh so I always went to the offer on the website and reloaded that when the offer was due to go live.