Home
 » ISP News » 
Sponsored Links

Broadband TV Service and Advertising Revenues to Quadruple by 2020

Friday, Mar 23rd, 2012 (2:32 pm) - Score 420

Red Bee Media, a media management company, has revealed new research which suggests that the UK television industry expects revenue from the a new generation of online video services, fuelled by faster broadband ISP connectivity, to quadruple by 2020. But incumbent broadcasters aren’t going to be the main winners as competition from new services (e.g. Netflix , YouView etc.) will begin to eat away at the established market.

The study suggests that competition will grow as the “UK’s digital infrastructure matures and as broadband connectivity spreads,” which will help to make IPTV and web-based TV / Movie video streaming services more viable than they ever were before.

As a result the battle over content rights (e.g. premium movies and sport etc.), between old and new players, is predicted to be become increasingly heated. Some 72% of respondents felt that competition for premium content will intensify dramatically by 2020.

Industry respondents also expect that nearly a quarter (23%) of all UK adults will watch video through games consoles by 2020 (up from 12% in 2010). Today most of the major games consoles, such as Microsoft’s XBox 360 and Sony’s PlayStation 3, have access to video streaming services from multiple sources (e.g. BBC, LOVEFiLM etc.).

Advertisement

Bill Patrizio, CEO of Red Bee Media, said:

From talking to the industry, it’s clear that technology and internet businesses are fast becoming significant players. The question we need to ask ourselves is whether the innovations brought by these new entrants are going to sustain or disrupt our industry in the years to come.

Will the internet be the industry’s friend or foe? And what role will regulatory bodies play in determining the impact and pace of change? If the last ten years have seen the convergence of broadcasting with broadband, it’s likely that the remainder of the coming decade will see a collision and competition between business models driven by consumer demand and expectation and changing patterns of media consumption.

Media companies will have to fight hard and innovate in a fast changing, technologically driven landscape if they are to make the most of this flourishing market.”

Elsewhere 57% of respondents predicted a major technology company, such as Google, Apple or Samsung, would acquire a package of live rights to Premiership Football and 46% expect YouTube to invest over £100 million on original UK video content by 2020. Hardly surprising when you consider that YouTube (Google) still dominates most UK video streaming charts.

Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
Search ISP News
Search ISP Listings
Search ISP Reviews

Comments are closed

Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £22.99
132Mbps
Gift: None
NOW UK ISP Logo
NOW £24.00
100Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £24.00 - 26.00
150Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £25.99
145Mbps
Gift: £50 Reward Card
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £19.00
300Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £22.99
132Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Youfibre UK ISP Logo
Youfibre £23.99
150Mbps
Gift: None
Large Availability | View All
The Top 15 Category Tags
  1. FTTP (6035)
  2. BT (3643)
  3. Politics (2722)
  4. Business (2442)
  5. Openreach (2407)
  6. Building Digital UK (2331)
  7. Mobile Broadband (2150)
  8. FTTC (2084)
  9. Statistics (1908)
  10. 4G (1822)
  11. Virgin Media (1769)
  12. Ofcom Regulation (1586)
  13. Fibre Optic (1470)
  14. Wireless Internet (1463)
  15. 5G (1411)
Promotion
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact
Mastodon