BT, EE and Plusnet Give Broadband Price Hikes Reprieve to New UK Customers
Broadband ISPs BT, EE and Plusnet have tweaked their policy on annual price rises so that new customers who join after 1st March 2026 will not immediately be hit by their latest +£4 monthly price hike (first announced in July 2025), which is due to be introduced a month later in April 2026.
The same temporary measure was also adopted for last year’s annual price hikes, although unfortunately the latest change won’t do anything to help those who joined slightly earlier than 1st March 2026 (i.e. hard luck if you joined in February as you’ll still be hit by the 2026 hike).
In the past, there have been plenty of complaints from consumers who signed up just before the introduction of an annual price hike, since it meant the monthly price they paid increased only a short period after joining the service for the first time. Many people view this as being both confusing and unfair.
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We should point out that a number of other broadband and mobile providers may adopt a similar approach to this one (e.g. Vodafone did so last year too), but we still think the gap should be bigger than a month.
Separately, new customers looking to take one of BT’s full fibre (FTTP) broadband packages should note that they’ve just introduced some of their highest ever Virtual Reward Card values (pre-paid Mastercard’s worth up to £200 on some packages) and have also discounted monthly prices, with 900Mbps now starting at £34.99 a month.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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