UK ISP ADSL24 Quietly Secures Private Investment and a Name Change

Broadband provider ADSL24 has had an interesting couple of months. A quick glance at the company’s accounts (06272441) suggested that the ISP might have had difficulty turning a profit and most recently appointed three new directors. On top of that its trading name has just changed.

Documents seen by ISPreview.co.uk show that three new directors suddenly joined the provider just over a month ago, including Mr Simon Richard Ratcliffe, Mr Gavin Lloyd Wheeldon and Mr Richard Charles Lea Stangroom (i.e. a sales, finance and marketing director – not necessarily in that order).

Almost immediately following that the businesses trading name was swapped from ADSL24 INTERNET Ltd. (24 Media Group) to SO PURPLE TECH Ltd. A quick scan around the internet revealed that both shared address details with the So Purple Group site, which appears to be only partially launched.

Naturally we wanted to know what was up and queried the situation with ADSL24, which confirmed that its group had recently secured some new private investment to help “grow further and expand our offerings“, said a spokesperson. The spokesperson added that there was “nothing to be concerned about” and appeared upbeat about the development. We also found this on the So Purple website.

So Purple Group Statement

We came to life through the acquisition and merging of five different businesses which were ADSL24, Lawton Bailey, RedBox Media, InGame and IMS24. These have now been brought under a single umbrella group and a unified brand centred around the colour purple.

The brand was established with the aim of trying to create a philosophy and attitude mirroring that seen through a child’s eyes; a world where things work as you say, a world where technical support means people who are actually technical answer the phones and a world where imagination is the only limitation to the solutions we can deliver. This purple world was inspired by a three year old girl who lives in this purple world of dragons, monsters and fairies, where anything is possible.

We are headquartered in an idyllic village in the UK called Delph but have international reach and are continuing to expand our customers on an exponential scale – we hope you’ll be one of them soon.

An official announcement is due “soon” and customers will obviously be hoping that the change won’t mean any unwelcome adjustments to their current service.