
Some existing customers of mobile operator Three UK, specifically those who have the Paramount+ add-on included with their ‘Complete‘ plan, have responded to the looming price hike on the streaming service by taking the option to remove it from their package. The catch is that doing so seems to require you to accept the operator’s new 100Mbps cap on mobile broadband speeds.
Back in April 2026 we reported that Three UK had moved to mirror Vodafone by introducing mobile broadband (4G, 5G) speed caps of between 25Mbps and 100Mbps (Megabits per second) across various mobile plans (here) – those still wanting “full speed” could take it via a £4 add-on. But this was only for new customers, while existing users with uncapped speeds could continue to enjoy it, at least until they needed to recontract.
The latest development relates to customers of Three’s Complete plans, which often came bundled with a free period of the Paramount+ streaming service and currently also offer the bonus of inclusive roaming in over 160 worldwide destinations. Sadly, such users were recently notified that “Paramount+ will increase from £7.99 to £9.99 a month from 27th August 2026 for new and existing customers“.
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The problem, as spotted by one of ISPreview’s forum members and Three UK customer MissTuned (here), is not so much the price increase but the fact that when customers take the option to simply remove the add-on, Three UK then rather sneakily seems to change the rest of their contract to impose the 100Mbps speed cap too.
Three UK Customer MissTuned said:
Watch out with Three – they sent me an email about the price of Paramount going up. I have literally never used Paramount and never will, so I decided to go and remove the add-on from my account to avoid getting billed when the free period runs out.
At the very last moment in the “remove add-on” section, I noticed that the process would also change my speed cap to “up to 100Mbps”, they are sneaking it on with every account change you make! This is a contract that has quite a long time left to run, so it seems that they’re treating “get rid of Paramount” as a contract change which then allows them to hit you with the speed cap.
The other issue, as can be seen in the example screenshot below, is that Three also appears to propose an additional update to the customer’s inclusive roaming on the same plan. But unlike with the introduction of a speed cap, they don’t make completely clear what has actually changed with this one.
“It feels like they are using Paramount, which is a pretty useless also-ran TV streamer, as an add-on that people will want to cancel, and in cancelling it they’ll accidentally speed cap their package. There’s also the unspecified change to roaming, which isn’t clarified other than that the roaming allowance shows as “updated” when you go to remove Paramount, I presume the removal of some countries or partners,” complained MissTuned.
The related Paramount+ price increase notification page on Three’s website makes no mention of the additional caveats. Most operators usually treat adjustments to add-ons separately from wider package features. ISPreview has queried the situation with Three to clarify if this is a mistake or not, and we’ll report back as soon as they respond.
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UPDATE 11th August 2026 @ 12:22pm
A spokesperson for VodafoneThree has confirmed to ISPreview that the “100Mbps speed cap shown to users is a system display issue, which our team are working to resolve“. In other words, removing or even adding the Paramount+ add-on to your plan “does not impact a customer’s actual speed“.
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Another reason not to have contracts with a main network.
Wait and see what three say. In Many places one network tends to be faster than the others
Not surprised at this was always going to go downhill since Vodafone got their hands on them they use to be the best out of the big players for not capping speeds and price their just turning into Vodafone which the uk doesn’t need two off.
I’ve had more complaints for 3 than you’ll believe signal dipping network errors speak to them on the phone Indian call center and they don’t say anything to you then all of a sudden your signal is working then it’s not again you ring back up they offer you compensation big then next time you complain same issue they offer less and never announce when problem is solved cause you’ll get a message network error resolved then problem happens again then they blame higher usage in area new mast goes up in area hoping you’ll get better signal and nothing changes when they’ve already announced they’ll be improving network in your area soon etc
Just a complete joke to rob you of money
This isn’t a mistake…… Three allow customers to proactively upgrade their SIM only deals effectively whenever you like, however as part of that new contract with a new minimum term, there are new terms & conditions. Because this customer is on the Complete Plan already, Paramount+ is included for free (regardless of Paramount prices) for the whole original contract term. I can help give a cleaner explanation, but I need to know if the lady here is on a lite, lite+, value, or complete plan.
Then what happens?
Hardly a surprise now Vodafone have got their claws in. I will never know why the CMA approved this merger, I can only assume a very thick brown envelope was passed under a table!
To be expected now it’s Vodafone
All value in Three, will be eroded
Whatever happened to this brand? It used to be fast, uncapped speeds; no price hikes; and customer relations offered you crazy offers to persuade you to stay with them. They wanted me to pay £31 for an unlimited everything SIM with a speed cap and even said this includes 5G, hahaha. They soon have no customers left; and price them out of their pockets in the cost of living people will not spend £31 plenty alternatives.
Do better; three EE called me back. I was paying £12.00 for 20 GB; they offered me 30 GB of data for £6.50.
Not a big fan of Vodathree but they’re only doing the price increase to people after their minimum term is over or it’s already a optional paid add-on. They’re also even highlighting that people can cancel.
Confused MissTuned is still getting it free (for the remainder of her minimum term) but opting out now anyway as she can’t be arsed checking the suitability of her own package towards the end of the minimum term and is outraged on being moved to a on-sale package 100% due to her own choice.
Read the post again that isn’t what it’s about.
And if you don’t do what I’m thinking now I’ll consider attacking you as leader of the free (check the small print!) to only make money out of you for me world
Three UK since the merge gone downhill speedcaps expensive contracts I moved to idmobile for £15 no yearly price increases even Giffgaff £14 unlimited data is out doing them Vodafone and three just want profits.
EE is getting better value every day.
Hello Dean,
My name is Kristi from The Executive Office team here at Three.
I am very sorry you have had to reach out to us with your complaint about a speed restriction on your account.
I tried to give you a call today to discuss but I have reached your voicemail. I hope this email finds you well.
To confirm this is a new issue, so I have raised a new complaint under 260811104614233 so that this is logged correctly.
I can confirm that we have now changed our policy, and as you are out of contract with Three this is why your account has now changed to have a cap of 100mbps for the speed.
It is within our terms and conditions that we do not guarantee our speeds, and this is why we have not notified you about this change.
I appreciate this has been frustrating for you as you do enjoy the faster speed.
To resolve this for you, you would need to have the full speed add on which is £4 per month. As a goodwill gesture I can offer to cover this for free of charge for 12 months.
If you do renew or change your product then this would be subject to price change as when changing your package, you would need to ensure this is included and you would most likely pay for this add on.
Please let me know if this would help and if you would be happy with this as a resolution to your complaint.
Take Care,
Kindest Regards,
A picture containing clipart
Description automatically generated
Kristi Fell
Specialist Care
Email: [email protected]
http://www.three.co.uk
Life Needs a Big Network
We’re The UK’s Fastest 5G Network, awarded by Ookla
To enjoy unlimited speeds, please purchase an add-on for £4. Seriously, it’s unbelievable. If you decide not to purchase a £4 add-on, your speeds remain at 100. I was getting faster speeds on 4G 3 years ago and paying cheaper plain greed.
And as my large weaseleeze department is bigger than yours we reserve the right, at any time, to change our minds, for our betterment and not yours, and we can always ‘encourage’ ofcon to regulate in our favor.
Oh and as we like loyal customers we always look to charge more for less service, as recognition for our greed, and we’re setting up a happy customer rewards department in the near future.
As much as this is ‘not my fight/ argument’ my 2 year contract was renewed in April, thankfully, so I was clearly gifted the max speed option with nothing being said.
As I use Three as a home internet replacement, I would say that yes it is nickel and diming.
Hello Dean,
Thanks for your email. Please note we have received a few emails and complaints forms with the exact same information from you today.
For your peace of mind, we can take one working day to respond to your complaint. Rest assured it has reached us and we will respond.
To confirm I have updated your email as per your request.
I am unsure why this is showing on the app for you still. Thanks for sending the screenshot over.
I have reached out to our service desk to ask this question for you, and I will advise you when I know the answer.
Your speeds with Three are never guaranteed. This is in our terms and conditions, and this is why we have notified you of this change. I am sorry for this, and it is something that we will feedback.
I am unable to offer this offer indefinitely. I can offer it for the 12 months like I have advised.
If you recontract or change your price, then this could change too as you would be changing your package and our agents would let you know the new price before you agree to this.
If you remain unhappy unfortunately, we have met a deadlock position, and we would withdraw our offer and present you with a letter of deadlock.
This would give you the referral rights for our independent adjudication service CISAS.
Please let me know how you would like us to proceed.
Take Care,
Kindest Regards,
A picture containing clipart
Description automatically generated
Kristi Fell
Specialist Care
Email: [email protected]
http://www.three.co.uk
Life Needs a Big Network
We’re The UK’s Fastest 5G Network, awarded by Ookla
*If replying to this email, please copy [email protected] to make sure that it is responded to.