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UPDATE AAISP UK Launch Trial of New Home Broadband ISP Package

Monday, November 19th, 2012 (8:54 am) - Score 763

Business focused UK ISP Andrews and Arnold (AAISP) has called for a small number of its existing customers to help test a simplified new broadband package that has been specifically designed for home users (aka – Home::1).

The new Home::1 (ADSL2+) service adopts a simpler pricing model than AAISP’s other packages, which should make it significantly easier to comprehend than their usual mass of jargon filled but highly customisable options for the technically minded crowd.

Adrian Kennard, Director of ISP Andrews & Arnold, said:

What we have been very keen to do is ensure the service is the same high quality we always provide, with the same level of monitoring and technical support and control. And, of course, IPv6 addresses, which is one reason it is called Home::1.”

Home::1 – Key Features (£25 inc. VAT a month)
◦ 25GB of data usage (downloads).
◦ No limit on uploads (only the download is metered).
◦ No automatic extra charging, so no risk – simple top-up option (£10 for each extra 50GB).
◦ Clear simple pricing for a range of useful add-ons.
◦ Block of IPv6 addresses statically assigned (/48 per customer), and single static IPv4 address.
◦ Includes preconfigured WiFi router (ADSL or FTTC), or PPPoE DSL bridging router (ADSL lines) and filter or modem lead.
◦ Includes the same level of control and monitoring as our standard services, including CQM graphs.
◦ UK tech support, 9-5 Mon-Fri, by phone, email, irc, and SMS.

Customers who pay an extra £10 per month will see their usage allowance boosted to 100GB (GigaBytes) and another £10 upgrade allows you to turn the service into a superfast broadband (FTTC) package with download speeds of up to 40Mbps (10Mbps uploads). Various other speed upgrades are also offered.

The ISP hopes to launch its new tariff by Christmas.

The Home::1 Package
http://aa.net.uk/broadband-home1.html

UPDATE 20th November 2012

The trial has been extended to older BT 20CN (up to 8Mbps ADSL) lines as well as the latest 21CN.

Leave a Comment
3 Responses
  1. Avatar DTMark says:

    “..should make it significantly easier to comprehend than their usual mass of jargon filled but highly customisable options for the technically minded crowd.”

    Very tactful 😉

    Sadly it’s of no use to me, since the line here is useless. I’m fairly experienced technically, and whenever I’ve looked at AAISP’s site I’m struck by the comedy pricing for certain things (when it’s BT based anyway, so no matter who you pay there’s a single weak link making it quite hard to justify the high pricing IMO if all you’re going to get is a few meg down a cack old phone line) and the extent to which the site alienates your “average punter”.

    AAISP might not *want* the “average punter”, but could just see a rather large swing in uptake and new customers as a result of this. No need to change from a good honest ISP to something full of marketing hyperbole, just more straightforward packages and pricing. Good job.

  2. Avatar Greg says:

    £25 per month for a broadband service with an utterly pathetic 25GB monthly allowance?!?
    A ridiculous unacceptable rip-off. Anyone signing up for that has more money than sense!

    1. Avatar Alex Bloor says:

      Greg –

      You are, of course, free to hold that view. I thought I’d respond with our comments and thoughts.

      Our home users are often technically savvy individuals who appreciate our level of support, very proactive line monitoring (we LCP echo every line every second, then plot all those on graphs of loss and latency), and range of services; including some that might be considered less commonplace, such as a static IPv4 address, a real IPv6 block, the possibility of bonding multiple lines, and so forth.

      Note that this profile of customer may not necessarily be a “mega-downloader”; 25GB a month is more than enough for many people (and 100GB a month is only £10 more).

      Some in the marketplace will naturally perceive £25 a month as expensive, but significant numbers of customers actually see it as good value, when looked at as a whole. The feedback we have received from existing customers migrating to the Home::1 package seems to be very positive so far.

      Thank you for your thoughts though.

      Kind regards,

      Alex Bloor

      Business Development Manager, Andrews & Arnold Ltd (AAISP)

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