Home
 » ISP News » 
Sponsored

10 Million British Adults a Week Logging on to Public WiFi

Wednesday, April 3rd, 2013 (12:32 pm) - Score 1,464
wifi wireless internet access

Hotspot operator The Cloud (BSkyB) has estimated that more than 10 million British adults (around 22% of the entire nation) are logging on to one of their various public wireless internet access points every week and 2.8 million (6%) connect every day.

Some 33% of 25-34-year-olds use public wifi each week, which falls to 19% for 45-54-year-olds and 10% for people aged 55 or older. Overall 35% tend to log-on for more than 15 minutes on average, and 8% for more than half an hour.

London is home to the greatest proportion of high street WiFi users (47%), although users in Nottingham, Cardiff and Sheffield spend at least 50% longer online in a typical session. Users in Bristol, Cardiff, Nottingham and Reading also download on average 50% more data per session than Londoners.

Vince Russell, MD of The Cloud, said:

As smartphones, tablets and other wireless devices become ubiquitous, we’re increasingly looking to take our in-home internet experience out and about with us. With 3G connections frequently throttled and 4G not yet a mass-market proposition, this means many of us are turning to high-speed WiFi.

As a result, we’re seeing shops, cafes, pubs, gyms and other places where people live their lives looking to meet this demand by offering free WiFi to their customers.

Some seven million people pass through The Cloud’s venues every day, with hotspots ranging from Wick in the Highlands to Penzance in Cornwall, all in the kinds of venues where people want to take time to surf the web, catch up on emails, news and sport, and even listen to music or stream HD video.”

According to The Cloud, there were also more than two billion minutes spent online using public WiFi in the first 10 weeks of 2013 alone, with more than 800 million Megabytes of information downloaded in total.

The Cloud is home to around 18,000 wifi hotspots in the UK and customers of Sky Broadband (excluding the FREE broadband service) benefit from unrestricted access. It’s claimed that around 200 new venues are added to The Cloud’s network every week.

Add to Diigo
Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
1 Response
  1. Avatar sentup.custard

    We don’t need “The Cloud” round here – my clueless neighbour has a wide open “Talk Talk” connection.
    A lot less messing around – no registration needed, just click the icon in your connections list and you’re in.
    🙂

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Hyperoptic £20.00 (*22.00)
    Avg. Speed 50Mbps, Unlimited
    Gift: None
  • Direct Save Telecom £22.95 (*29.95)
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • Origin Broadband £23.00
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • Vodafone £23.00
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • SSE £23.00 (*33.00)
    Avg. Speed 35Mbps, Unlimited (FUP)
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. BT (2464)
  2. FTTP (2093)
  3. FTTC (1631)
  4. Building Digital UK (1574)
  5. Politics (1380)
  6. Openreach (1378)
  7. Business (1207)
  8. Statistics (1077)
  9. FTTH (1014)
  10. Mobile Broadband (1006)
  11. Fibre Optic (957)
  12. Ofcom Regulation (902)
  13. Wireless Internet (885)
  14. 4G (874)
  15. Virgin Media (843)
  16. Sky Broadband (587)
  17. EE (577)
  18. TalkTalk (563)
  19. Vodafone (497)
  20. Security (402)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact