Home
 » ISP News » 
Sponsored Links

UK ISP Primus Saver Raises Typical ADSL2 Broadband Speed up to 16Mbps

Saturday, Sep 28th, 2013 (7:28 am) - Score 983

Primus Saver has quietly followed the other big broadband ISPs by raising the advertised download speed (“typical speed“) of their standard copper line (ADSL2+) based packages from ‘up to’ 15Mbps to 16Mbps (Megabits per second). But don’t expect your connections to actually get any faster.

The move is predominantly all about advertising. In particular, the Advertising Standards Authority requires ISPs to demonstrate that their advertised speeds are achievable by at least 10% of users, which is better known as a “typical speed” (here). This is why some providers promote speeds of up to 12-18Mbps for ADSL2+ connections, which could otherwise theoretically be delivering up to 20-24Mbps.

But by now most of the markets ISPs have worked out that nobody is really checking their figures and so over the past few months most of the main providers have quietly adopted a general speed of ‘up to’ 16Mbps. Meanwhile Ofcom’s most recent speed testing results suggest that there’s still be a very big difference between what the latest packages promise and what they can actually deliver (here).

So sadly Primus Saver hasn’t figured out a magical way of pushing more speed down your physical ADSL2+ line, they’re just bringing themselves into line with everybody else. At the same time it should be said that many smaller ISPs continue to completely ignore the rules and the ASA has paid no attention to them (see our ISP List for examples).

Tags:
Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
Search ISP News
Search ISP Listings
Search ISP Reviews

Comments are closed

Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Sky Broadband UK ISP Logo
100Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
The Top 15 Category Tags
  1. FTTP (5598)
  2. BT (3538)
  3. Politics (2561)
  4. Openreach (2316)
  5. Business (2290)
  6. Building Digital UK (2257)
  7. FTTC (2050)
  8. Mobile Broadband (2000)
  9. Statistics (1804)
  10. 4G (1688)
  11. Virgin Media (1644)
  12. Ofcom Regulation (1477)
  13. Fibre Optic (1410)
  14. Wireless Internet (1403)
  15. FTTH (1382)
Promotion
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact
Mastodon