Home
 » ISP News » 
Sponsored

Virgin Media UK Radically Softens Broadband Traffic Management Policy

Friday, October 25th, 2013 (7:54 am) - Score 3,564

Cable provider Virgin Media appears to have once again been forced to tweak its broadband Traffic Management Policy (TMP) after fresh concerns were raised about whether or not their restrictions were moderate enough for an “unlimited” service. As a result the operator has cut its max peak time speed reduction for downloads from -40% to just -16%.

The policy itself, which began 2013 with a max download speed reduction of -50% (not to mention -75% for uploads) and has since been adjusted multiple times (here, here and here), remains broadly confusing to unfamiliar eyes and continues to operate on a sliding scale that resets after several hours (assuming your usage has returned to normal).

Each package adopts a data usage threshold before the speed reductions kick-in and, using the most common 30Mbps (XL) package as an example, under the new changes your download speeds will be reduced by -10% (previously -30%) for 1 hour once you exceed 2750MB and -16% (use to be -40%) for 2 hours once you exceed 3500MB between the hours of 4PM – 11PM on a weekday.

virgin media's october 2013 tmp changes (30Mbps XL)

Take note that the data thresholds differ between packages (i.e. the faster your package the more data you can use before TMP starts) and weekends adopt a different time period. Sadly the reduction for upload speeds remains unchanged, which isn’t yet a significant issue for most consumers but it’s likely to become more of a problem once data sharing hungry Xbox One and PS4 consoles go on sale.

Mark Wilkin, Virgin’s Community Forum Manager, said:

From the 24th October we’ll be reducing our downstream traffic management policy so you’ll be able to get more from your service at peak times. Previously we’ve reduced speeds by 30% at peak times if our traffic management thresholds are exceeded, or up to 40% if heavy use continues.

After reviewing our policy we are now reducing the peak time speed reduction for downloads to 16%. We expect the full rollout of this new policy to be completed within a few weeks. You can read the full details of what this means if you’re on 30Mb and above on www.virginmedia.com/traffic.”

It’s known that a number of Virgin Media’s customers had significant gripes with the way the operator had been promoting itself as offering “unlimited downloads” and this could have contributed to the recent change, in fact we’re certain it did. Further information is expected to be revealed shortly.

Add to Diigo
Tags:
Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
12 Responses
  1. Avatar Phil

    Very good news of download but still very poor for cable broadband upload 1.1Mbps compare to BT ADSL2+ upload is 1.2Mbps. Disgusting Virgin Media.

  2. Avatar FibreFred

    At last!!! This is great news

  3. Avatar Virgin Suck

    So uploads crushed down to 140KB, I’ll stick with my un-squished 3MB/s upload speed, thanks. (never did like measuring in bits instead of bytes)

  4. Avatar bob

    Still -65% on the upload though. 4mbps upload on 120/12 after you upload a measly 2.5GB is atrocious in this day and age.

  5. Avatar James McPhee

    This is the result of the most recent ASA investigation into VM’s “Unlimited” claims. They seem to have missed out that little bit of information on their site.

    Full details will be on the ASA site on the 30/10. Just the mammoth upload speed cuts to contend with now!

  6. Avatar Chayne

    Once bitten, still twice shy

  7. Avatar Tom

    Virgin should also be forced to make it clear in ALL of their adverts that if you email over 50 emails they will lock you out of your email account for a number of hours.

    This is their STANDARD practice as told to me by their support – online & by phone.

    • Avatar Warren

      Tom, if you send them via webmail rather than via your mail client you don’t get penalised. That’s now how I send my club newsletter rather than split the mailing list into several sublists. 😉

  8. Avatar james

    Well if ur going to e-mail spam rightly so! otherwise you have no reason to send 50 an hour! (and it is an hour i’ve checked)

    • Avatar Warren

      You never thought of those of us who send out club newsletters James?
      Our club has well over 200 members!! 😉

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Hyperoptic £18.00 (*22.00)
    Avg. Speed 30Mbps, Unlimited
    Gift: Code: SPRING19
  • Vodafone £21.00 (*23.00)
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • TalkTalk £22.50
    Avg. Speed 36Mbps, Unlimited
    Gift: None
  • Direct Save Telecom £22.95 (*29.95)
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • Origin Broadband £23.00
    Avg. Speed 35Mbps, Unlimited
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. BT (2387)
  2. FTTP (1966)
  3. FTTC (1584)
  4. Broadband Delivery UK (1540)
  5. Politics (1323)
  6. Openreach (1319)
  7. Business (1168)
  8. Statistics (1028)
  9. Mobile Broadband (953)
  10. FTTH (949)
  11. Fibre Optic (933)
  12. Ofcom Regulation (866)
  13. Wireless Internet (854)
  14. 4G (837)
  15. Virgin Media (799)
  16. Sky Broadband (572)
  17. TalkTalk (551)
  18. EE (548)
  19. Vodafone (461)
  20. Security (391)
New Forum Topics
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact