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UPDATE UK ISP Sky Broadband Stop Offering Line Rental Saver Discount

Thursday, January 23rd, 2014 (11:09 am) - Score 9,093

Customers might now have one less reason to sign-up with Sky Broadband (BSkyB) after the operator quietly withdraw their pre-paid Line Rental Saver service, which reduced the cost of renting a fixed telephone line to the equivalent of £9.95 per month when paying 12 months in advance (£119.40).

Sky’s standard line rental fee is currently £15.40 per month and thus the attraction of pre-paying, in order to save a significant amount of money over the year, is often seen as a strong incentive to stay with a provider rather than move.

A spokesperson for Sky confirmed to ISPreview.co.uk that the upfront line rental service had been withdrawn on 19th December 2013 and that the development would not affect anybody who has taken the offer prior to this date. Unfortunately Sky did not explain why it had taken such action or whether the offer would return.

Digging deeper, ISPreview.co.uk discovered some comments on Sky’s forum which suggest that the service might have been withdrawn due to unspecified “technical problems” with their billing or account management systems. This is something that has afflicted Sky products once or twice before and so would not be totally unexpected.

But the situation has left Sky at somewhat of a competitive disadvantage. Most of the other big broadband ISPs are still offering a discount for upfront line rental and few consumers can ignore the £3-£5 a month saving on their bills. It’s hardly ideal when you’re also in the midst of a bare knuckle fight with BT and its free TV sport content.

NOTE: Sky do have some share-unbundled (SMPF) lines so it’s still possible to take their broadband without using Sky Line Rental, though some other offers and discounts may not be available to you.

UPDATE 1:25pm

Sky has told ISPreview.co.uk that it has “no plans at present” to bring the discount back.

Leave a Comment
8 Responses
  1. Avatar Matthew Williams

    Honestly I’ve been considering going with BT FTTC over Sky simply because of BT Sports and there Wireless Router you get free being so much better on BT. With this gone I can’t see any reason I should go with Sky.

    • Avatar Gareth

      They give good discounts to existing customers. Not sure if BT do, not used them for years.

      I have had fibre with Sky for a year. Get near the full advertised speed and it was £35 per month including line rental. Now £25 per month including line rental.

    • Avatar Matthew Williams

      Currently have Virgin Broadband been with for around 11 years now since the days of NTL never actually had a BT phone line here already had the NTL box fitted on my outside wall when I moved in so just went with NTL. I have Sky TV though I know bit of an oxy-moron but had for years because a friend used to work for Sky and got me a discount never changed it. Virgin haven’t offered me a discount on Broadband and phone line ever I mean it I pay about 14 pound more a month than an a friend does who joined them 2 years ago. And my land line never gets used so I know it not due to calls.

      Just waiting for my Cabinet to get upgrade where I live can’t be to much longer now wholesale site has a place holder date of 31st of March and gives me an approximate speed I should of 80-20 now. So I pretty sure I will be able to get I will ring up sky when my cabinet is upgraded and see if willing offer me a deal to get me of Virgin.

  2. Yeah if you check out moneysaving expert they rank highly for discounts when trying to leave so to be honest I’ve made more savings (or gained more service for my money)at the end of each contract then going through the hassle of leaving.

    It is odd though. Most ISPs work on the incentive of keeping you on a while as a OR call out with a cost absorption usually wipes out most profit they make for that year.

    • Avatar Matthew Williams

      Thanks for the advice I can assure you that Virgin have never offered me an incentive to stay with them, I know I pay a lot more than new customers or even there existing customers on there basic 30MB broadband and have phone line that is it no extras. My friend has 60Mb and phone line and pays 14 pound a month less than I do. Only reason I’ve stayed with them is that Virgin were the only isp for years in my area who offered good speeds.

      When I went to 30Mb I actually got charged 80 pounds for the Super Hub router.

    • Avatar Matthew Williams

      Super Hub Router is actually the worst Wireless Router I have ever actually had I used to get better Wi-Fi range on a router on my old wireless b router I had about 7 years ago. Thankfully I use powerline in my house so not a major problem is a awful router though.

  3. Avatar Jim Gilroy

    I had no problems signing up for their line rental saver over the phone a year ago. And the billing of it was fine too. I was disappointed when they told me that the offer was now withdrawn. I had it earmarked in my diary to call them and do it again this year. They told me to call again in April as it may be introduced again then for new and existing customers. I’ll hold them to that. In the meantime they’ve given me half price fibre broadband for a year and ill swallow the £5.45 a month increase in line rental until then. I’ve been very happy with the service I’ve received from them the past year. Much better than the experience I had with Orange and EE prior to that.

  4. Avatar Craig Grant

    Honest to god, line rental is a massive con. How many people are going to charge for having the cable installed onto their property? none fuking none, why are peope getting screwed by big companies?

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