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Sky Told to Stop Exaggerating Availability of Live Channels on NOW TV

Wednesday, April 23rd, 2014 (1:21 am) - Score 3,538
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The Advertising Standards Authority has told Sky (BSkyB) to stop exaggerating the availability of paid live TV channels (Entertainment Pass) via their Internet-based NOW TV service.

Readers will recall how ISPreview.co.uk first raised the problem in March 2014 (here), after finding that customers who typically spend £4.99 a month to purchase the Entertainment Pass (e.g. Sky Atlantic, Sky 1, Discovery etc.) were being left frustrated because many of the shows are blocked due to “Rights Restrictions“.

Now the ASA has issued a related ruling against a TV advert for the service.

ASA Ruling

We noted the ad made specific references to the range of channels available via NOW TV and at one point the ad featured a prominent Sky 1 logo which was featured again towards the end of the ad along with other available channels. We also noted the voice-over that stated, “Watch 10 amazing live channels” which we considered gave the impression that all programmes would be available at the same time as they were broadcast.

We acknowledged that on-screen text stated “some content is unavailable on catch up and live channels. However, we considered that contradicted rather than clarified the voice-over. Because the ad gave the impression that all Sky 1 content could be viewed, when that was not the case, we concluded it was misleading.”

As usual the ASA told Sky to ensure that they “did not exaggerate the availability of channel content in future“.

Leave a Comment
5 Responses
  1. Avatar Matthew Williams says:

    This happens on Sky Go as well you can’t watch simpsons on it.

    1. Avatar Phil says:

      yep I remember few years ago Sky Go blocked sky sports 1 when India v England in test match as sky will not showing it on sky go but can watch live via sky+ HD box instead. Sky is conned and cheat.

  2. Avatar superslow says:

    sky use crap gear and you wonder why people don’t join

  3. Avatar adslmax says:

    It was always too good to be true for £5 per month.

  4. Avatar BT Investor says:

    You still get access to great shows like more than meets the pie and the smoke that won’t see anywhere else. For a fiver a month it’s great value for consumers.

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