Sky Puts NOW TV Price Rise on Hold – Gives No Reason

Sky’s broadband-based NOW TV video streaming service, which includes access to ten major live premium TV channels like Sky One and Sky Atlantic via the Entertainment Pass, has put their 29th May 2014 plans for a 40% price hike on hold.

The Internet streaming service had intended to increase the monthly cost of their Entertainment Pass from £4.99 to £6.99, while the Sky Movies Pass would have seen a smaller rise from £8.99 to £9.99. However a post by one of Sky’s Community Managers on the original price rise thread (here) reveals that this has now been suspended.

Now TV Statement

Hi Everyone,

Just want to let you know that the price rise is being put on hold. Entertainment Month Passes will continue to be £4.99 a month, and Sky Movies Month Passes will continue to be £8.99 per month.

We’re in the process of updating the entire NOW TV site with this information, but it should all be correct very soon.

Thanks,

Jen-S

The service has struggled due to a mix of frustrating “Rights Restrictions”, which prevent some TV shows from being aired (here), and problems with adapting to the capacity demands of customers when popular shows like Game of Thrones are being streamed (here). But no reason has been given for the latest suspension.