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Ed’s Easy Diner Restaurants Upgraded with FREE WiFi

Wednesday, November 19th, 2014 (9:10 am) - Score 736
wireless internet signal

Some 34 Ed’s Easy Diner restaurants across the United Kingdom have now been upgraded to offer a free WiFi Internet access service thanks to a new deal with The Cloud (BSkyB).

The chain, which is described as being a “growing force in the retro burger” industry, informs diners that they should search for “_thecloud” (SSID) and sign-in. In the future, Ed’s Easy Diner plans to extend its partnership with The Cloud and explore ways of using data analysis to understand its customers.

WiFi is simply a part of eating out – diners check-in, search for offers, upload a photograph of their meal to Facebook and so on. It’s a part of everyday life and we needed to adapt,” said Andrew Guy, CEO of Ed’s Easy Diner. “We want to provide a solid WiFi service so customers can sign-up to Ed’s Club and retrieve the offers that come with that. It’s all part of ensuring we give people the service they want. The Cloud has an excellent reputation. It was the perfect fit for us and even our customers asked for it specifically.”

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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1 Response
  1. Avatar DTMark

    Does anyone ever actually use these services?

    If I were stuck at a train station for six hours with nothing to do then I might be tempted to see if the Wi-Fi is free and if I can connect to it.

    Then after I’ve filled out the necessary form(s) to sign up for a stream of marketing rubbish, I might find it’s dog slow, probably because it’s just ADSL being shared, and flip back to 3G.

    Even staying recently at a Travelodge, the free Wi-Fi (Zen DSL by the look of the route) only managed a couple of meg down and nearly nil up and O2 3G was much faster. But then that’s hardly surprising if the cell is near, and the exchange is a mile down the dual carriageway.

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