Utility Warehouse UK Scraps GOLD Unlimited Mobile Data Allowances
Existing customers of the Utility Warehouse, specifically those who bundled in all their fixed line broadband, phone and top mobile tariffs to get a ‘Gold’ package with an “unlimited” data (mobile broadband) allowance, have been told by the scrooges that from 1st January 2015 their “unlimited” usage will instead be capped to just 4GB (GigaBytes) of data per month.
According to MSE, Utility Warehouse is making the move so that both new and old customers pay the same price for the same services. The closest equivalent mobile tariff for new customers would apparently be the £17.50 per month ValueMax option, which includes a 2GB data allowance (optional +£2.50) alongside unlimited minutes and texts (it use to include unlimited data).
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, Google+, Facebook and Linkedin.
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Not really a surprise mobile does not have the bandwidth for it. If they advertise unlimited it attracts those that want to drop their fixed line so they get lots of heavy uses maxing out the network
Unless they can find a way around the bandwidth limits mobile is not going to be of much use for anything other than very light broadband users
.. or, forgetting about the potential performance if done well – 4G is instead used as a 2 meg service (e.g. it performs like that because it is under resourced and has too many users).
You’d only be able to do that if you actually owned the network and got the bandwidth at cost price.
It would then make fixed-line essential for home use.