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Small UK Business Managers Puzzled by Broadband and Internet Services

Wednesday, August 26th, 2015 (8:26 am) - Score 557

A new survey of 1,141 small and medium sized business bosses, which was conducted by the Daisy Group, has found that a staggering 92% have virtually no understanding of data centres, while 75% have no clue about VoIP and 44% are puzzled by “fibre broadband” (ISPs sometimes get that one wrong too).

The survey also found that only 43% could explain what Cloud services were and just 30% showed an understanding of ADSL broadband, although in fairness ADSL is more of a technical term. More surprisingly there are still 20% or so that have no clue what WiFi does.

Kate O’Brien, Marketing Director at Daisy Group, said:

Our research highlighted that there is a gap in understanding the technologies that have been designed for business. In particular, we were shocked to find that 75% of people didn’t know what VoIP is, especially considering it is a billion pound industry which has been rocketing in popularity over the last five years, due to its ability to dramatically cut businesses’ phone bills.”

In the business world knowledge is power and the ability to understand how you can boost sales or cut costs by harnessing everything that’s available to you does afford a huge advantage, yet if you lack the necessary familiarity then the opposite may become true.

On the other hand it’s wrong to assume that all business owners should be inherently familiar with I.T jargon, particularly since there will be some firms where such knowledge could be completely irrelevant. But seriously, how can you not know about WiFi?

Leave a Comment
4 Responses
  1. Avatar tonyp says:

    I’m not sure that small and medium business ‘bosses’ should have to worry about the details of comms, computers and voice. Surely those services would help a companies profitability by better access, website ‘advertising’, reduced IT costs but expecting hard pressed ‘bosses’ who are running marginal companies to have a proper understanding of the undeniable advantages of today’s IT methods rather than finding markets and selling product of their core business is perhaps understandable.

    Thus I see the need for ISP’s, IT equipment manufacturers, website designers, software consultants to provide cheap and effective services, MUCH better business advertising (not the consumer stuff that MS, Apple, Google, et. al. do) and pro-active, savvy business sales staff knocking on doors. A lot of myth busting and cheap, quality turnkey services for business is needed.

    In general, SME’s can’t afford to have their bosses away on business ‘school’ courses but I should think there are quite a few IT savvy school leavers (and I don’t mean those who just know MSword, excel, etc.) who could make a career out of cost effective consultancy. But then, I suppose, entering the legal profession, becoming an accountant is more lucrative!

    1. Avatar Steve Jones says:

      A survey like this should be read for what it is. A way of getting a medium sized IT/network services company in the news feeds. I take the actual results with a pinch of salt.

    2. Avatar FibreFred says:

      You don’t think a manager of a business of any size should understand IT? How strange. IT is part of everyday life business or otherwise

    3. Avatar tonyp says:

      FF, how many SME Bosses (not managers) read ISPreview (for example)? Note I did opine that SME bosses shouldn’t have to WORRY about the DETAILS of IT.

      Yes IT is an essential business tool but that’s exactly what it is, a tool. You shouldn’t need to know about tech stuff in detail to sell flowers, bake cakes, clean windows, etc. apart from making and getting orders, advertising and marketing your products or services and accounting/banking.

      Unfortunately there are many dangers (we’ve all met them) by using IT appliances (tablets, smartphones etc.) as black boxes with the risk of the cowboys out there. The poor internet security due to its archaic design, overlycomplex software, lack of ironclad standards (yes there are lots of standards – too many – in order to ‘legalise’ proprietary closed software and hardware). But I digress, SME bosses should be able to buy their boxes/code and not have to WORRY about how it works. If it breaks, call the man around to clean the windows! Or get another.

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