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Another GBP4.2M Spent on Broadband Delivery UK Marketing

Saturday, Oct 3rd, 2015 (1:59 am) - Score 639

The government’s national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of the country by 2017/18, spent £4.2m on marketing and £850,000 on other admin costs between March and July 2015.

The figures are roughly in keeping with the last report we ran (here), although that reflected a longer six month period from September 2014 to February 2015. As before the latest data only covers larger payments (£25,000+) made by BDUK as part of the Department for Culture, Media and Sport (DCMS) and thus does not include smaller payments or mobile/spectrum related costs. We also excluded the relevant roll-out grants to Local Authorities (councils etc.) as these are already well understood.

The amount being spent on publicity might seem significant, although most of the latest marketing spend occurred in March 2015 and it’s been fairly quiet since then. Furthermore greater publicity often results in more people upgrading their connections and stronger uptake is a big part of the reason why the clawback (gain share) reinvestment mechanism will be able to return around £129m to further boost coverage (here).

General Admin Costs

Date	Expense Type	Expense area	Supplier	Amount	Narrative
31/03/2015	Grant to OGD (Resource)	Broadband Delivery UK (Admin)	Cabinet Office (Citi Tr)	£100,000.00	CONTR TO CABINET OFFICE PORTFOLIO PACKAG
23/03/2015	Legal Advice	Broadband Delivery UK (Admin)	Pinsent Masons	£21,947.55	PINSENTS SUPERFAST FEB15
23/03/2015	Legal Advice	Broadband Delivery UK (Admin)	Pinsent Masons	£24,790.03	BROADBAND DELIVERY (UK) JAN15
03/03/2015	Management Consultants	Broadband Delivery UK (Admin)	KPMG LLP	£21,104.82	SUPER CONNECTED CITIES (URBAN)
23/03/2015	Other Consultancy	Broadband Delivery UK (Admin)	Analysys Mason Ltd	£30,000.00	ANALYSYS FINAL INV PROJECT BOLT
09/03/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£75,470.28	Specialist advice W/E 18/10/14 -> 28/2/15
09/03/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£93,612.31	Specialist advice W/18/10/14 -> 28/2/15
09/03/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£28,395.23	Specialist advice W/E 31/1/15 -> 28/2/15
13/03/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£50,910.13	Specialist advice N W/E 15.2 .14 -> 31/1/15
13/03/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£40,270.73	Specialist advice W/E 13/12/14 -> 28/2/15
30/03/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£32,448.22	Specialist advice 16/08/14 – 22/11/14
08/04/2015	Legal Advice	Broadband Delivery UK (Admin)	Pinsent Masons	£31,805.04	MOBILE INFASTRUCTURE PROJECT
14/04/2015	Other Consultancy	Broadband Delivery UK (Admin)	Oxera Consulting LLP	£79,584.00	Oxera ex-post evaluation UK BB State Aid
23/04/2015	Other Consultancy	Broadband Delivery UK (Admin)	Oxera Consulting LLP	£37,080.00	OXERA CONSULTANCY SERVICES EX POST EVALU
15/04/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£25,734.79	Specialist advice N P/E 29/11/2014 – 14/02/2015
18/05/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£71,699.47	Specialist advice P/E 27/12/2014-09/05/2015
15/05/2015	Legal Advice	Broadband Delivery UK (Admin)	Pinsent Masons	£25,871.32	Mobile Infasrtucture Project
15/05/2015	Legal Advice	Broadband Delivery UK (Admin)	Pinsent Masons	£26,711.28	March 2015- Superfast Programme
15/06/2015	Temp staff Interim managers	Broadband Delivery UK (Admin)	Capita Bus Services (Interim Staff)	£32,620.12	Interim staff P/E 07/03-23/05/2015

Marketing Costs

Date	Expense Type	Expense area	Supplier	Amount	Narrative
04/03/2015	Publicity	BDUK Marketing in Admin Costs	M4C	£166,269.53	Media buying for BDUK National Marketing Campaign
04/03/2015	Publicity	BDUK Marketing in Admin Costs	M4C	£39,111.61	Media buying for BDUK National Marketing Campaign
04/03/2015	Publicity	BDUK Marketing in Admin Costs	M4C	£848,332.91	Media buying for BDUK National Marketing Campaign
04/03/2015	Publicity	BDUK Marketing in Admin Costs	M4C	£1,404,048.98	Media buying for BDUK National Marketing Campaign
10/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£110,573.00	CARAT Planning Costs
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£59,572.45	Media buying for BDUK National Marketing Campaign
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£83,565.49	Media buying for BDUK National Marketing Campaign
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£268,862.86	Media buying for BDUK National Marketing Campaign
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£42,843.32	Media buying for BDUK National Marketing Campaign
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£292,374.38	Media buying for BDUK National Marketing Campaign
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£246,746.28	Media buying for BDUK National Marketing Campaign
12/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£102,827.95	Media buying for BDUK National Marketing Campaign
30/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£77,695.02	Media buying for BDUK National Marketing Campaign
30/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£126,343.16	Media buying for BDUK National Marketing Campaign
30/03/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£44,819.98	Media buying for BDUK National Marketing Campaign
02/04/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£60,399.50	Media buying for BDUK National Marketing Campaign
15/04/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£43,238.14	Media buying for BDUK National Marketing Campaign
15/04/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£22,036.91	Media buying for BDUK National Marketing Campaign
15/04/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£53,807.53	Media buying for BDUK National Marketing Campaign
15/04/2015	Publicity	BDUK Marketing in Admin Costs	Carat UK	£107,374.74	Media buying for BDUK National Marketing Campaign

Tags: Building Digital UK , Politics , Statistics

By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and Linkedin.

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