Home
 » ISP News » 
Sponsored

UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert

Tuesday, November 10th, 2015 (2:39 pm) - Score 535

The Advertising Standards Authority (ASA) has confirmed that they’ve opened an investigation after TalkTalk admitted that they’d got the pricing wrong on one of their snail mailed leaflet adverts, which promised that new customers could “save up to £476 vs BT, [Sky Broadband] and [Virgin Media]“.

The advert itself claimed that a number of TalkTalk’s most popular bundles were currently benefiting from a “50% off” discount (this doesn’t apply to line rental, but that’s not clearly stated). The ISP then proceeded to compare their unlimited “fibre broadband” (FTTC) package with similar options from the three rival ISPs (above), although some of the stated savings appeared to be a bit loopy.

The “average” monthly rental for TalkTalk’s benchmarked package over 18 months was listed as £26.45 per month (this is correct), while the BT alternative came out at £41.31. We don’t know precisely when the leaflet was published and so it’s difficult to do an accurate comparison (offers change too frequently), but certainly the monthly rates don’t match BT’s current Infinity pricing.

However the most glaring problem stemmed from TalkTalk’s savings claim, such as its assertion that customers would “SAVE up to £476 vs BT” over an 18 month period. Sadly this doesn’t appear to be correct and even if we use TalkTalk’s figures you still get the following outcome: TalkTalk £26.45 * 18 = £476.10 versus BT’s £41.31 * 18 = £743.58 (savings difference £267.48). The same sort of problem exists on the comparison with Sky and Virgin.

A TalkTalk Spokesperson said (The Register):

While the small print had the correct breakdown of charges, one of the quoted savings was wrong. We stopped sending out the material as soon as the mistake was discovered, are liaising with the Advertising Standards Authority and are taking steps to make sure the same thing doesn’t happen again.”

Apparently the complaint was forwarded by one of TalkTalk’s ex-subscribers, Malcolm Williams, who notes as we do that there appears to be more than just a single error on the quoted savings. In any case the ASA expects to rule on this within the next few weeks and it represents bad timing for TalkTalk, which is surely hoping to relaunch itself after the recent cyber-attack (here).

Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
8 Responses

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Ultrafast ISPs
  • Gigaclear £17.00
    Speed: 200Mbps, Unlimited
    Gift: None
  • Community Fibre £20.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • YouFibre £24.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • Virgin Media £25.00
    Speed: 108Mbps, Unlimited
    Gift: None
  • Vodafone £25.00
    Speed: 100Mbps, Unlimited
    Gift: None
Large Availability | View All
New Forum Topics
Cheapest Superfast ISPs
  • Hyperoptic £17.99
    Speed 30Mbps, Unlimited
    Gift: None
  • NOW £21.00
    Speed 36Mbps, Unlimited
    Gift: None
  • Shell Energy £21.99
    Speed 35Mbps, Unlimited
    Gift: None
  • Vodafone £22.00
    Speed 38Mbps, Unlimited
    Gift: None
  • Plusnet £22.99
    Speed 36Mbps, Unlimited
    Gift: £75 Reward Card
Large Availability | View All
The Top 20 Category Tags
  1. FTTP (4006)
  2. BT (3131)
  3. Politics (2085)
  4. Building Digital UK (2007)
  5. Openreach (1950)
  6. FTTC (1915)
  7. Business (1802)
  8. Mobile Broadband (1585)
  9. Statistics (1484)
  10. FTTH (1369)
  11. 4G (1357)
  12. Virgin Media (1264)
  13. Ofcom Regulation (1226)
  14. Fibre Optic (1220)
  15. Wireless Internet (1218)
  16. Vodafone (919)
  17. EE (899)
  18. 5G (871)
  19. TalkTalk (814)
  20. Sky Broadband (782)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact