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Articles for Category Tag - Advertising Standards

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ASA UK Ban Broadband ISP Zzoomm’s Ethically Questionable Direct Mail Ad

22nd October, 2025 (7 Comments)

The UK Advertising Standards Authority (ASA) has today banned yet another direct mailing advert for alternative full fibre broadband ISP Zzoomm, which occurred after it was found that the mail was NOT “obviously identifiable as a marketing communication” and misled recipients about the importance of its content.

ASA Ban UK ISP Community Fibre’s “Misleading” Best Internet Provider Claims

8th October, 2025 (9 Comments)

The Advertising Standards Authority (ASA) has banned a website promotion for London-focused broadband ISP CommunityFibre, which occurred after it was found to have misleadingly claimed to be both the “#1 rated internet provider on Trustpilot – with the most 5 star reviews” and “#1 Best ‘Internet Provider’“.

Broadband ISP TalkTalk Follows Brand Refresh with FTTP Price Cut and TV Campaign

11th September, 2025 (13 Comments)

UK ISP TalkTalk has followed last week’s launch of their refreshed branding (here) by kicking off a nationwide marketing and TV campaign. The campaign will run across social media, video-on-demand, outdoor, and audio channels, and features the provider’s new tag line: “Now you’re TalkTalkin“. They’ve also cut the price of their 150Mbps full fibre package.

A Question of Ethical Direct Mail Advertising by UK Broadband ISPs

6th July, 2025 (31 Comments)

Today we’d like to pose a simple question, is the following direct mail envelope from a broadband ISP an appropriate way of advertising the service? The boundary between ethics and advertising is often a difficult tightrope to traverse, with many pros and cons to consider. But we are increasingly seeing the competitive market produce promotions that dip deeper into a grey zone.

Vodafone UK Website Adverts Banned Over Misleading Savings Claim

21st May, 2025 (0 Comments)

The Advertising Standards Authority (ASA), prompted by a complaint from rival mobile operator EE (BT), has banned two website adverts for Vodafone after the watchdog found that it had made “misleading” savings claims and the packages did not return to the prices against which the savings were being claimed once the promotions ended.

ASA Order EE UK to Qualify Fair Usage Terms on Unlimited Mobile Data Plans

21st May, 2025 (13 Comments)

The Advertising Standards Authority (ASA) has today ordered mobile operator EE (BT) to ensure that the “unlimited data” (mobile broadband) claims on their website, which apply to various 4G and 5G mobile plans, are directly qualified with the limits expressed in their associated Fair Usage Policy (FUP).

BT Fail to Get CityFibre Ad Banned Over Full Fibre Availability Complaint UPDATE

23rd April, 2025 (29 Comments)

The Advertising Standards Authority (ASA) has declined to uphold a complaint against one of CityFibre’s direct mailing adverts for their new UK FTTP broadband network. The complaint was lodged by the BT Group after they suggested it “misleadingly implied there was no existing full fibre broadband at the address.”

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ASA Ban Vodafone UK Ad Over Misleading “The Nation’s Network” Claim

16th April, 2025 (3 Comments)

The Advertising Standards Authority (ASA) has banned an advert on UK mobile and broadband operator Vodafone’s website. This occured after EE complained that its claim of being “The Nation’s Network” was an “implied comparative superiority claim“, which was ultimately deemed to be “misleading“.

ASA Ban EE UK Broadband Ads for Misleading Wi-Fi 7 Router Claims UPDATE

26th March, 2025 (16 Comments)

The Advertising Standards Authority (ASA) has banned several TV, radio, paid-for social media and digital poster adverts for UK ISP EE’s (BT) home broadband service. This occurred after they were found to have made “misleading” claims about the capabilities of the provider’s new Wi-Fi 7 Smart Hub Pro router and Smart Wi-Fi Pro device.

Ofcom Enforce BAN on Some Mid-Contract UK Broadband Price Hikes

16th January, 2025 (19 Comments)

Ofcom will tomorrow begin enforcing a new rule that bans UK phone, mobile, pay TV and broadband providers from doing mid-contract price hikes that are linked to inflation (CPI or RPI) and percentage-based changes. The change will make pricing clearer for new customers, but some consumers could still pay more than under the old model.

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2025 Broadband Price Hikes and the Impact of Ofcom’s New UK Policy

28th December, 2024 (45 Comments)

On 17th January 2025 Ofcom will begin enforcing a ban on mid-contract price hikes that are linked to inflation and percentage changes (here), but this doesn’t extend to many existing broadband contracts. Consumers on bigger ISPs may thus find themselves being divided between two different pricing policies, and one is going to hurt your wallet more than the other.

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Ofcom Report 506,000 UK Homes Now Take Social Broadband Tariffs

12th December, 2024 (0 Comments)

The UK telecoms regulator has today published their annual 2024 Pricing Trends Report, which among other things confirms that the take-up of cheaper social broadband ISP and mobile tariffs for those on state benefits has jumped to 506,000 customers in June 2024 (up from 380,000 in Sept 2023). But that’s still just 9.6% of eligible households (e.g. those on Universal Credit).

Ads Watchdog Updates UK Guidance on Mid-Contract Broadband Price Hikes

29th November, 2024 (11 Comments)

The UK Advertising Standards Authority (ASA) has today updated their guidance for how broadband ISPs, phone, pay TV and mobile operators should communicate mid-contract prices hikes to consumers. The change is primarily intended to align their policy with Ofcom’s imminent ban on mid-contract price hikes that are linked to inflation and percentage changes.

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Survey Warns Some UK ISPs Continue to Mislead by Advertising Copper Broadband as Fibre

19th November, 2024 (12 Comments)

A new YouGov survey conducted by network operator AllPoints Fibre, which is the UK wholesale division of Fern Trading’s recently consolidate alternative FTTP broadband ISP networks (Giganet, Jurassic Fibre, and Swish Fibre), claims to have found that the “vast majority of people” (72%) think it’s “misleading” to advertise part-copper broadband (e.g. FTTC) as ‘fibre’.

ASA Ban Ads for Major UK Telecoms Providers Over Misleading Price Hikes UPDATE

9th October, 2024 (9 Comments)

The UK Advertising Standards Authority (ASA) has today banned a series of website-based adverts for major broadband ISPs and mobile network operators, including BT, EE, Plusnet, TalkTalk, O2 and Virgin Media, after the way they all presented their annual mid-contract price hikes was found to be “misleading“.

ASA Bans NOW TV Advert Over Lack of Clarity for Significant Conditions

25th September, 2024 (3 Comments)

The UK Advertising Standards Authority (ASA) has banned a website ad for Sky’s broadband ISP and subscription-based TV streaming sub-brand, NOW TV (NOW Broadband), after it failed to make clear the “significant conditions” of its free trials, which would automatically auto-renew at a fee.

ASA Bans Vodafone UK Broadband Ads After Rival ISP BT Complains UPDATE

18th September, 2024 (25 Comments)

The Advertising Standards Authority (ASA) has banned several Vodafone broadband adverts after BT lodged complaints, which claimed that the ISP was being “misleading” by claiming that customers could “switch from BT to Vodafone and get the same broadband for less” (emphasis on the “same broadband” part). But that wasn’t the only issue.