Home » UK ISP News Archive » Article Tag: Advertising Standards (235 Posts)
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Articles for Category Tag - Advertising Standards
5th May, 2021 (12 Comments)
The UK Advertising Standards Authority (ASA) has banned a poster advert for BT’s Fibre-to-the-Premises (FTTP) based ultrafast broadband service after it was found to have “misleadingly” claimed to offer “more reliable speeds” than a similar package on Virgin Media’s network in the Bristol area.
31st March, 2021 (40 Comments)
A new report from WIK-Consult, which was commissioned by CityFibre, has claimed that the introduction of a new UK labelling system, with better information on broadband services, could increase consumer take-up of gigabit Fibre-to-the-Premises (FTTP) ISP products by 40% (i.e. an extra 1.6 million homes by 2025).
24th February, 2021 (11 Comments)
Complaints by rival mobile operators EE (BT) and Vodafone have resulted in the Advertising Standards Authority (ASA) banning several adverts for O2’s (Telefonica) mobile service, which the authority ruled had “misleadingly” claimed itself to be “the UK’s No.1 Network,” albeit without adequate substantiation.
24th February, 2021 (53 Comments)
The Advertising Standards Authority (ASA) has banned several adverts for mobile operator Three UK after they all were found to have made the same “misleading” claim of offering the “Best Network for Data” (mobile broadband), which the watchdog said could not be substantiated.
17th February, 2021 (13 Comments)
The Advertising Standards Authority (ASA) has banned a TV advert for one of ISP Sky Broadband’s bundles with their Pay TV service, which featured the popular computer-animated Minions characters from Universal Pictures, after rival provider BT complained that the price offer was “misleading.“
27th December, 2020 (47 Comments)
As the level of “gigabit capable” UK broadband ISP network coverage continues to rapidly expand then more and more people are now finding out what those working within telecoms and computer networking have known for a long time – being able to get or harness the full 1000Mbps (1Gbps) isn’t always possible.. yet.
2nd December, 2020 (36 Comments)
A new study by WIK, which was commissioned by the FTTH Council Europe, has found that consumers are still being confused by the use (or abuse) of the term “fibre” in broadband ISP advertising, which can just as easily refer to slower hybrid connections (e.g. FTTC using copper and fibre lines) as it can a “full fibre” (FTTP) service.
12th August, 2020 (6 Comments)
The UK Advertising Standards Agency (ASA) has banned two adverts for Sky’s (Sky Broadband) TV and Netflix bundles, which promoted a £20 or £25 one-off setup fee to new customers but failed to make sufficiently clear that existing customers would have to pay an upfront fee of “up to £219“.
8th July, 2020 (7 Comments)
The Advertising Standards Authority (ASA) has, following a complaint raised by BT, banned two press adverts for mobile operator O2 UK after it promoted a special deal on a bundle with the Microsoft Surface Pro X and iPad devices, albeit without making all of the associated costs completely clear.
13th June, 2020 (26 Comments)
A complaint by full fibre broadband ISP Vodafone has prompted rival Hyperoptic to remove a statement on their website which, when written alongside their symmetric speed 1Gbps package, claimed that they offered the “UK’s fastest broadband.” The case was “informally resolved” through the Advertising Standards Authority (ASA).
13th May, 2020 (9 Comments)
The Advertising Standards Authority (ASA) has banned a TV advert for ISP Sky Broadband after it was found to have misleadingly claimed to offer “the UK’s lowest priced superfast broadband” service, which was not substantiated by the limited comparison.
8th April, 2020 (46 Comments)
A complaint by rival mobile operator Three UK has prompted the Advertising Standards Authority (ASA) to ban a string of adverts for EE’s 4G and 5G network, which were all found to have made “misleading” claims of being the United Kingdom’s “No.1 network“, as well as being “UNRIVALLED” and “UNBEATABLE.“
25th March, 2020 (26 Comments)
Complaints by BT (EE) and Vodafone have today prompted the Advertising Standards Authority (ASA) to ban two adverts for Three UK’s new ultrafast 5G based mobile (mobile broadband) network, which they found had “misleadingly” claimed “If it’s not Three, it’s not real 5G.”
18th March, 2020 (2 Comments)
A website and YouTube advert for O2 UK’s custom plans (refresh campaign – the ability to upgrade your phone at any time) have been banned by the Advertising Standards Authority (ASA) following complaints from rivals Three UK and Virgin Media, which said that some of their comparisons were “misleading.”
18th March, 2020 (7 Comments)
Complaints from UK broadband ISPs Virgin Media, Vodafone and 11 people have resulted in several adverts for BT’s Complete WiFi (mesh system) service add-on being banned for misleadingly claiming that “only we guarantee wi-fi in every room” and “we guarantee a strong signal in every room.”
5th February, 2020 (25 Comments)
Complaints made by Virgin Media and Three UK have today resulted in the Advertising Standards Authority (ASA) banning several adverts for Vodafone’s new “unlimited data” mobile plans, which primarily occurred because of a failure to clearly express the related mobile broadband speed restrictions (especially on 5G).
29th January, 2020 (42 Comments)
Cable ISP Virgin Media UK has criticised BT’s “dubious, unsubstantiated advertising” of their “full fibre” broadband products in the city of Bristol, which via several large billboard promotions warned locals not to “settle for Virgin” and to instead get “more reliable speeds than Virgin M200 and M350” from their FTTP.
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