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Articles for Category Tag - Advertising Standards

advertising standards authority uk 2016

1st May, 2019 (2 Comments)

A complaint by JT (Jersey Telecom) has prompted the UK Advertising Standards Authority (ASA) to ban a “misleading” Facebook and website advert for mobile operator Sure, which claimed to be both “Jersey’s fastest mobile network” (mobile broadband) and also “officially the fastest in the Channel Islands.”

vodafone ftth 900mbps gigafast broadband

17th April, 2019 (16 Comments)

Cable ISP Virgin Media has successfully nudged the UK Advertising Standards Authority (ASA) to ban Vodafone from using the term “Gigafast” to generally promote their slower Fibre-to-the-Home (FTTH) based broadband tiers, which offered average speeds that range from 100Mbps to 900Mbps (i.e. not only 1Gbps).

copper vs fibre coppersaurus

15th April, 2019 (61 Comments)

The UK High Court of Justice has today dismissed Cityfibre’s Judicial Review of the Advertising Standards Authority’s decision to allow slower “part fibre” (hybrid fibre) ISPs to use “fibre” terminology in their broadband adverts, which Gigabit capable “full fibre” (FTTH/P) providers have long felt to be “misleading“.

sky broadband banned wifi incredibles 2 advert

6th March, 2019 (2 Comments)

Complaints made by UK ISPs BT and Virgin Media have today resulted in the Advertising Standards Authority (ASA) banning a TV advert for Sky Broadband, which was found to have been “misleading” in its claims that their tech team could easily boost WiFi throughout your home with a simple action.

TalkTalk Logo 2017

27th February, 2019 (11 Comments)

A complaint by UK broadband ISP Plusnet has resulted in the Advertising Standards Authority (ASA) banning a website and TV advert for TalkTalk’s service, which saw them “misleadingly” claim to be the “only major provider to guarantee no mid-contract broadband price rises on all our plans.” Except they aren’t.

BT Smart Hub Router 2016

27th February, 2019 (12 Comments)

A complaint by UK cable ISP Virgin Media has resulted in the Advertising Standards Authority (ASA) banning a couple of BT adverts after they misleadingly claimed their Smart Hub broadband router could deliver the “UK’s most powerful Wi-Fi vs. major broadband providers.” It’s not the first time that’s happened.

house uk pounds subsidy

19th December, 2018 (2 Comments)

The Competition and Markets Authority has concluded its “super-complaint” probe into how UK consumers who remain loyal to a broadband ISP or mobile operator often end up paying “significantly more” than new customers. In response they’ve called for “urgent action” to tackle related issues and protect vulnerable users.

norfolk uk broadband map

4th December, 2018 (6 Comments)

The South Norfolk Council claims to have been successful in its ambition, which sought to be the first rural district in East Anglia to ensure that every home and business can order a broadband ISP connection with a minimum download speed of 10Mbps. But to get it you’ll have to sign-up with a wireless ISP.

fibre optic cable wave

3rd December, 2018 (14 Comments)

The President of the FTTH Council Europe, Ronan Kelly, has published a new open letter to EU telecoms ministers, which calls on them to stop “misleading fibre advertising” by UK and EU broadband ISPs that offer hybrid fibre services (e.g. FTTC); these are often significantly slower and less reliable than “full fibre” (FTTH).


17th November, 2018 (4 Comments)

The UK Government’s Digital Minister, Margot James, appears to have indirectly lent support to Cityfibre’s efforts to stop slower “hybrid fibre” (FTTC, HFC DOCSIS etc.) broadband ISPs from using the same marketing terms as significantly faster “full fibre” (FTTP) providers, which the MP agreed was “misleading advertising.“


14th November, 2018 (6 Comments)

The FTTH Council Europe has today welcomed a vote by the European Parliament to approve the new European Electronic Communications Code (EECC), which could boost investment in “full fibre” (FTTP/H) broadband and 5G mobile. But they also called on the EU to get tough on “fake fibre” marketing by ISPs.

three uk mobile broadband

24th October, 2018 (6 Comments)

Mobile operator Three UK has been told to pull yet another advert for their service after Vodafone complained that one of their TV promotions, which told viewers that they could “use Snapchat all you like, without using up your data … only on Three“, was “misleading” because they offered a similar plan.


10th October, 2018 (8 Comments)

The Advertising Standards Authority (ASA) has banned a second Vodafone TV advert featuring actor Martin Freeman, which occurred after 11 complainants said the promotion “misleadingly” implied that Mobile customers could leave their contract at any time. Instead they could only do so within the first 30 days of service.

nic elliott ceo evolving networks

1st October, 2018 (25 Comments)

There is a perception problem in the ISP industry. And it’s certainly not getting any better. If anything, we are falling into the same traps we always have. Lessons we should already have learned are not being heeded.

price and cost rises uk

28th September, 2018 (10 Comments)

The UK Competition and Markets Authority has opened a “super-complaint” into broadband ISPs, mobile and financial (savings etc.) providers, which will examine how consumers who remain loyal (e.g. stay with the service at the end of their contract) can end up paying “significantly more” than new customers.

dominic littlewood fake fibre cityfibre

25th September, 2018 (26 Comments)

Fibre optic UK network builder Cityfibre has recruited TV celebrity Dominic Littlewood – famous for The One Show, Fake Britain and Cowboy Builders (among others) – to help support their on-going campaign against “misleading” uses of “fibre” terminology in adverts by slower hybrid fibre broadband ISPs.

vodafone broadband martin freeman

12th September, 2018 (0 Comments)

A mix of consumer complaints, including one from rival ISP BT, has resulted in the Advertising Standards Authority (ASA) banning a website, radio and TV advert – featuring actor Martin Freeman – for Vodafone’s fixed line home broadband service after its “Ultimate Speed Guarantee” feature was found to be “misleading.”

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