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Articles for Category Tag - Advertising Standards

BT Advert Banned for Misleading UK Broadband Speed Guarantee

22nd December, 2021 (16 Comments)

The UK Advertising Standards Authority (ASA) has banned a website advert for BT’s broadband ISP packages – seen during December 2020 – after they “misleadingly” presented their “Stay Fast Guarantee” on packages as a guaranteed minimum speed for the package, when that was not actually the case.

Swish-Fibre-UK-ISP-Fake-Fibre-Broadband-Advert-Example

Swish Fibre Complain to ASA Over BT’s Use of Fibre Broadband Terminology

23rd November, 2021 (52 Comments)

Alternative UK ISP Swish Fibre has continued their “fake fibre” related advertising feud with BT today after they lodged a retaliatory complaint with the Advertising Standards Authority (ASA), which objected to the “confusing” use of the term “fibre broadband” in the incumbents marketing for their “part-fibre” (FTTC) products.

ASA Bans VOXI UK Mobile Advert for Misleading Price Claims

13th October, 2021 (4 Comments)

A complaint by rival UK mobile operator giffgaff has resulted in the Advertising Standards Authority (ASA) banning a website ad for VOXI – the MVNO sub-brand for Vodafone – over “misleading” price claims, which centres around the way they advertised their 12GB data (mobile broadband) plan for £10 per month.

TalkTalk UK ISP Adverts Banned for Breaking Fixed Price Promise

29th September, 2021 (10 Comments)

The UK Advertising Standards Authority has banned a TV and email advert for ISP TalkTalk’s home broadband packages, which occurred after they were found to have misleadingly pledged “no mid-contract rises” on supposedly “fixed” price plans, only to later increase their prices during the fixed contract period.

EE Get O2 Mobile UK Ad Banned by ASA for Best Coverage Claim

22nd September, 2021 (11 Comments)

Mobile operator O2 (VMO2) has had one of its press adverts banned by the UK Advertising Standards Authority (ASA) after rival EE (BT) complained that it misleadingly made a claim of being “Britain’s Best for Coverage,” which was based on flaky feedback from a consumer survey, rather than objective technical evidence.

ISP Swish Fibre and BT Lock Horns Over Fake Fibre Advertising

14th September, 2021 (28 Comments)

Alternative UK ISP Swish Fibre, which is deploying its own Fibre-to-the-Premises (FTTP) broadband network, has accused BT of trying to censor (via a complaint to the advertising watchdog) its own tongue-in-cheek campaign that attempted to highlight the “misleading practice of promoting speed-sapping copper-mix services as ‘Fibre broadband’.”

ASA Bans Vodafone Ads for Misleading UK’s Best Network Claim

28th July, 2021 (5 Comments)

A complaint by rival mobile operator EE (BT) has prompted the Advertising Standards Authority (ASA) to ban several of Vodafone’s adverts after they “misleadingly” claimed to be the “UK’s Best Network” or “UK’s best mobile data network” for 4G and 5G services (mobile broadband).

ASA Ban Three UK TV Ads for Misleading UK’s Fastest 5G Claim

21st July, 2021 (13 Comments)

A complaint raised by rival mobile operator Vodafone has today resulted in the Advertising Standards Authority (ASA) banning two TV adverts for Three UK, one of which “misleadingly” claimed to offer the “UK’s fastest 5G network” (broadband speed) and the other claimed they were the only “real 5G” operator.

Swish Fibre Campaign Targets “Fake Fibre” UK Broadband ISPs

16th July, 2021 (22 Comments)

UK ISP Swish Fibre, which is deploying a 10Gbps Fibre-to-the-Premises (FTTP) broadband network to cover 250,000 premises in England (Home Counties), has launched an entertaining new advertising campaign that aims to highlight the differences between “speed-sapping” copper-mix “Fake Fibre” services and Full Fibre ones.

ASA Probe Broadband ISP TalkTalk Over Mid Contract Price Hike

2nd July, 2021 (20 Comments)

The UK Advertising Standards Authority (ASA) has confirmed that they’re investigating budget broadband provider TalkTalk after the ISP announced a price hike earlier this year (here), which somewhat controversially also hit some customers who had previously signed-up under the promise of “no mid-contract price rises“.

BT UK Broadband ISP Ad Banned for Misleading Full Fibre Claim

5th May, 2021 (14 Comments)

The UK Advertising Standards Authority (ASA) has banned a poster advert for BT’s Fibre-to-the-Premises (FTTP) based ultrafast broadband service after it was found to have “misleadingly” claimed to offer “more reliable speeds” than a similar package on Virgin Media’s network in the Bristol area.

Report Claims Labelling Could Help UK Uptake of FTTP Broadband

31st March, 2021 (41 Comments)

A new report from WIK-Consult, which was commissioned by CityFibre, has claimed that the introduction of a new UK labelling system, with better information on broadband services, could increase consumer take-up of gigabit Fibre-to-the-Premises (FTTP) ISP products by 40% (i.e. an extra 1.6 million homes by 2025).

ASA Ban Misleading O2 Ad Claim of Being the UK’s No.1 Network

24th February, 2021 (11 Comments)

Complaints by rival mobile operators EE (BT) and Vodafone have resulted in the Advertising Standards Authority (ASA) banning several adverts for O2’s (Telefonica) mobile service, which the authority ruled had “misleadingly” claimed itself to be “the UK’s No.1 Network,” albeit without adequate substantiation.

ASA Ban Three UK’s Best Network for Data Claim After EE Moan

24th February, 2021 (53 Comments)

The Advertising Standards Authority (ASA) has banned several adverts for mobile operator Three UK after they all were found to have made the same “misleading” claim of offering the “Best Network for Data” (mobile broadband), which the watchdog said could not be substantiated.

ASA UK Ban Sky Broadband TV Ad After BT Complaint on Pricing

17th February, 2021 (13 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for one of ISP Sky Broadband’s bundles with their Pay TV service, which featured the popular computer-animated Minions characters from Universal Pictures, after rival provider BT complained that the price offer was “misleading.“

Internet Download High Speed Concept Illustration. 1 Gbps in Focus. Global Broadband Networks Speed 3D.

Why Buying Gigabit Broadband Doesn’t Always Deliver 1Gbps

27th December, 2020 (47 Comments)

As the level of “gigabit capable” UK broadband ISP network coverage continues to rapidly expand then more and more people are now finding out what those working within telecoms and computer networking have known for a long time – being able to get or harness the full 1000Mbps (1Gbps) isn’t always possible.. yet.

WIK Study Finds Consumers Still Confused by Fibre Advertising

2nd December, 2020 (36 Comments)

A new study by WIK, which was commissioned by the FTTH Council Europe, has found that consumers are still being confused by the use (or abuse) of the term “fibre” in broadband ISP advertising, which can just as easily refer to slower hybrid connections (e.g. FTTC using copper and fibre lines) as it can a “full fibre” (FTTP) service.