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Articles for Category Tag - Advertising Standards

ASA Bans Vodafone Ads for Misleading UK’s Best Network Claim

28th July, 2021 (4 Comments)

A complaint by rival mobile operator EE (BT) has prompted the Advertising Standards Authority (ASA) to ban several of Vodafone’s adverts after they “misleadingly” claimed to be the “UK’s Best Network” or “UK’s best mobile data network” for 4G and 5G services (mobile broadband).

ASA Ban Three UK TV Ads for Misleading UK’s Fastest 5G Claim

21st July, 2021 (13 Comments)

A complaint raised by rival mobile operator Vodafone has today resulted in the Advertising Standards Authority (ASA) banning two TV adverts for Three UK, one of which “misleadingly” claimed to offer the “UK’s fastest 5G network” (broadband speed) and the other claimed they were the only “real 5G” operator.

Swish-Fibre-UK-ISP-Fake-Fibre-Broadband-Advert-Example

Swish Fibre Campaign Targets “Fake Fibre” UK Broadband ISPs

16th July, 2021 (22 Comments)

UK ISP Swish Fibre, which is deploying a 10Gbps Fibre-to-the-Premises (FTTP) broadband network to cover 250,000 premises in England (Home Counties), has launched an entertaining new advertising campaign that aims to highlight the differences between “speed-sapping” copper-mix “Fake Fibre” services and Full Fibre ones.

ASA Probe Broadband ISP TalkTalk Over Mid Contract Price Hike

2nd July, 2021 (19 Comments)

The UK Advertising Standards Authority (ASA) has confirmed that they’re investigating budget broadband provider TalkTalk after the ISP announced a price hike earlier this year (here), which somewhat controversially also hit some customers who had previously signed-up under the promise of “no mid-contract price rises“.

BT UK Broadband ISP Ad Banned for Misleading Full Fibre Claim

5th May, 2021 (13 Comments)

The UK Advertising Standards Authority (ASA) has banned a poster advert for BT’s Fibre-to-the-Premises (FTTP) based ultrafast broadband service after it was found to have “misleadingly” claimed to offer “more reliable speeds” than a similar package on Virgin Media’s network in the Bristol area.

Report Claims Labelling Could Help UK Uptake of FTTP Broadband

31st March, 2021 (40 Comments)

A new report from WIK-Consult, which was commissioned by CityFibre, has claimed that the introduction of a new UK labelling system, with better information on broadband services, could increase consumer take-up of gigabit Fibre-to-the-Premises (FTTP) ISP products by 40% (i.e. an extra 1.6 million homes by 2025).

ASA Ban Misleading O2 Ad Claim of Being the UK’s No.1 Network

24th February, 2021 (11 Comments)

Complaints by rival mobile operators EE (BT) and Vodafone have resulted in the Advertising Standards Authority (ASA) banning several adverts for O2’s (Telefonica) mobile service, which the authority ruled had “misleadingly” claimed itself to be “the UK’s No.1 Network,” albeit without adequate substantiation.

ASA Ban Three UK’s Best Network for Data Claim After EE Moan

24th February, 2021 (53 Comments)

The Advertising Standards Authority (ASA) has banned several adverts for mobile operator Three UK after they all were found to have made the same “misleading” claim of offering the “Best Network for Data” (mobile broadband), which the watchdog said could not be substantiated.

ASA UK Ban Sky Broadband TV Ad After BT Complaint on Pricing

17th February, 2021 (13 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for one of ISP Sky Broadband’s bundles with their Pay TV service, which featured the popular computer-animated Minions characters from Universal Pictures, after rival provider BT complained that the price offer was “misleading.“

Internet Download High Speed Concept Illustration. 1 Gbps in Focus. Global Broadband Networks Speed 3D.

Why Buying Gigabit Broadband Doesn’t Always Deliver 1Gbps

27th December, 2020 (47 Comments)

As the level of “gigabit capable” UK broadband ISP network coverage continues to rapidly expand then more and more people are now finding out what those working within telecoms and computer networking have known for a long time – being able to get or harness the full 1000Mbps (1Gbps) isn’t always possible.. yet.

WIK Study Finds Consumers Still Confused by Fibre Advertising

2nd December, 2020 (36 Comments)

A new study by WIK, which was commissioned by the FTTH Council Europe, has found that consumers are still being confused by the use (or abuse) of the term “fibre” in broadband ISP advertising, which can just as easily refer to slower hybrid connections (e.g. FTTC using copper and fibre lines) as it can a “full fibre” (FTTP) service.

Sky UK Advert Banned for Misleading Setup Fees on TV Bundles

12th August, 2020 (6 Comments)

The UK Advertising Standards Agency (ASA) has banned two adverts for Sky’s (Sky Broadband) TV and Netflix bundles, which promoted a £20 or £25 one-off setup fee to new customers but failed to make sufficiently clear that existing customers would have to pay an upfront fee of “up to £219“.

BT Gets O2 UK Adverts Pulled by ASA for Misleading Price Claims

8th July, 2020 (7 Comments)

The Advertising Standards Authority (ASA) has, following a complaint raised by BT, banned two press adverts for mobile operator O2 UK after it promoted a special deal on a bundle with the Microsoft Surface Pro X and iPad devices, albeit without making all of the associated costs completely clear.

Full Fibre ISP Hyperoptic Pull “UK’s fastest broadband” Claim

13th June, 2020 (26 Comments)

A complaint by full fibre broadband ISP Vodafone has prompted rival Hyperoptic to remove a statement on their website which, when written alongside their symmetric speed 1Gbps package, claimed that they offered the “UK’s fastest broadband.” The case was “informally resolved” through the Advertising Standards Authority (ASA).

ASA Bans Sky UK Advert for “Lowest Priced” Broadband Claim

13th May, 2020 (9 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for ISP Sky Broadband after it was found to have misleadingly claimed to offer “the UK’s lowest priced superfast broadband” service, which was not substantiated by the limited comparison.

EE UK Adverts Banned for “UNBEATABLE” No.1 Network Claims

8th April, 2020 (46 Comments)

A complaint by rival mobile operator Three UK has prompted the Advertising Standards Authority (ASA) to ban a string of adverts for EE’s 4G and 5G network, which were all found to have made “misleading” claims of being the United Kingdom’s “No.1 network“, as well as being “UNRIVALLED” and “UNBEATABLE.“

Three UK Advert Banned for Misleading “Real 5G” Mobile Claim

25th March, 2020 (26 Comments)

Complaints by BT (EE) and Vodafone have today prompted the Advertising Standards Authority (ASA) to ban two adverts for Three UK’s new ultrafast 5G based mobile (mobile broadband) network, which they found had “misleadingly” claimed “If it’s not Three, it’s not real 5G.”