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Articles for Category Tag - Advertising Standards

norfolk uk broadband map

4th December, 2018 (6 Comments)

The South Norfolk Council claims to have been successful in its ambition, which sought to be the first rural district in East Anglia to ensure that every home and business can order a broadband ISP connection with a minimum download speed of 10Mbps. But to get it you’ll have to sign-up with a wireless ISP.

fibre optic cable wave

3rd December, 2018 (14 Comments)

The President of the FTTH Council Europe, Ronan Kelly, has published a new open letter to EU telecoms ministers, which calls on them to stop “misleading fibre advertising” by UK and EU broadband ISPs that offer hybrid fibre services (e.g. FTTC); these are often significantly slower and less reliable than “full fibre” (FTTH).


17th November, 2018 (4 Comments)

The UK Government’s Digital Minister, Margot James, appears to have indirectly lent support to Cityfibre’s efforts to stop slower “hybrid fibre” (FTTC, HFC DOCSIS etc.) broadband ISPs from using the same marketing terms as significantly faster “full fibre” (FTTP) providers, which the MP agreed was “misleading advertising.“


14th November, 2018 (6 Comments)

The FTTH Council Europe has today welcomed a vote by the European Parliament to approve the new European Electronic Communications Code (EECC), which could boost investment in “full fibre” (FTTP/H) broadband and 5G mobile. But they also called on the EU to get tough on “fake fibre” marketing by ISPs.

three uk mobile broadband

24th October, 2018 (6 Comments)

Mobile operator Three UK has been told to pull yet another advert for their service after Vodafone complained that one of their TV promotions, which told viewers that they could “use Snapchat all you like, without using up your data … only on Three“, was “misleading” because they offered a similar plan.


10th October, 2018 (8 Comments)

The Advertising Standards Authority (ASA) has banned a second Vodafone TV advert featuring actor Martin Freeman, which occurred after 11 complainants said the promotion “misleadingly” implied that Mobile customers could leave their contract at any time. Instead they could only do so within the first 30 days of service.

nic elliott ceo evolving networks

1st October, 2018 (25 Comments)

There is a perception problem in the ISP industry. And it’s certainly not getting any better. If anything, we are falling into the same traps we always have. Lessons we should already have learned are not being heeded.

price and cost rises uk

28th September, 2018 (10 Comments)

The UK Competition and Markets Authority has opened a “super-complaint” into broadband ISPs, mobile and financial (savings etc.) providers, which will examine how consumers who remain loyal (e.g. stay with the service at the end of their contract) can end up paying “significantly more” than new customers.

dominic littlewood fake fibre cityfibre

25th September, 2018 (26 Comments)

Fibre optic UK network builder Cityfibre has recruited TV celebrity Dominic Littlewood – famous for The One Show, Fake Britain and Cowboy Builders (among others) – to help support their on-going campaign against “misleading” uses of “fibre” terminology in adverts by slower hybrid fibre broadband ISPs.

vodafone broadband martin freeman

12th September, 2018 (0 Comments)

A mix of consumer complaints, including one from rival ISP BT, has resulted in the Advertising Standards Authority (ASA) banning a website, radio and TV advert – featuring actor Martin Freeman – for Vodafone’s fixed line home broadband service after its “Ultimate Speed Guarantee” feature was found to be “misleading.”

beach holiday roaming uk broadband access

5th September, 2018 (9 Comments)

Fibre optic network builder Cityfibre has suggested via a new survey that people are likely to get “faster internet on the beach in your favourite holiday resort” than when you are trying to connect in the UK, although the survey doesn’t actually confirm that and the results are a mix of questionable interpretations.

money pile

29th August, 2018 (12 Comments)

A new study of home broadband packages offered by some of the UK’s largest ISPs – including BT, Sky Broadband, TalkTalk, EE, Plusnet and Virgin Media – has claimed that subscribers can face “steep price rises” of up to 62.5% (an extra £152 annually) if they stay loyal to their provider and don’t switch away.

broadband isp uk speed meter uk 2017

4th August, 2018 (18 Comments)

Consumer magazine Which? has today claimed that advertised broadband speeds are now 41% slower on the “cheapest deals” since the Advertising Standards Authority (ASA) began requiring UK ISPs to only promote “average” speeds (a median measured at peak time) for their headline packages.


31st July, 2018 (44 Comments)

Fibre optic network builder Cityfibre has today launched the Coppersaurus campaign, which aims to draw attention to the UK’s “prehistoric broadband” and support their court case to end “misleading” uses of “fibre” terminology in ISP adverts (i.e. when it’s used to describe slower hybrid copper and fibre connections).

cityfibre peterborough council fttp deployment

20th July, 2018 (21 Comments)

Fibre optic UK network builder Cityfibre has today announced that they’ve joined Deutsche Glasfaser, Open Fiber, Reykjavikur and SIRO as signatories of a new alliance, which aims to promote a wholesale-only build model and end the misuse of “fibre” terminology in consumer broadband ISP advertising.

virgin media optical fibre is coax copper

16th July, 2018 (21 Comments)

A Censuswide survey of 3,422 home broadband ISP users has found support for Cityfibre’s legal challenge of the current UK advertising rules, which they say “misleadingly” allows so-called hybrid fibre ISPs to promote their services as being “fibre optic” despite using slower metallic cables (e.g. copper).

virgin media coaxial copper cable advertised as fibre optic

12th June, 2018 (17 Comments)

The UK High Court has today granted Cityfibre permission to proceed with its Judicial Review of the Advertising Standards Authority’s decision regarding the use of “fibre” terminology in broadband ISP advertising, which the operator has often accused of being “misleading” for consumers.

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