Sky and NOW TV Combo Broadband Bundles Adopt All-in-One Price

Sky Broadband and its sibling TV streaming service, NOW TV, will today become the latest providers to adopt the advertising watchdog’s new all-inclusive pricing rule (details), which means that they’ll combine the cost of their no-contract TV, broadband and line rental bundles into a single price.

We should start by pointing out that the NOW TV Combo setup fees have changed. Previously you’d have paid a one-off setup fee of £40 for standard broadband (up to 17Mbps) or £50 for their FTTC based “fibre broadband” (up to 38Mbps or 76Mbps) options, but the NEW set-up is a flat £60 for the ‘no contract’ bundles or £30 if you take out a cheaper 12 month contract term.

Customers will also continue to receive both an included NOW TV Smart Box and a standard NOW TV Hub, both of which are provided with no additional charge for postage and packing. Otherwise not a lot has changed and NOW TV have simply combined their existing broadband, phone and TV service prices together, although you do get a small 20% discount off the rental for the first 12 months.

A full pricing summary for NOW TV can be found below and take note that “Fab Fibre” means ‘up to’ 38Mbps, while “Super Fibre” means up to 76Mbps.

UPDATE 11:22am

We’ve adjusted the opening of the article slightly to reflect that Sky Broadband has also adopted the new pricing, which seems to be a simple merger of broadband and line rental.