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UK ISP BT Joins the All-in-One Line Rental and Broadband Price Club

Friday, October 28th, 2016 (1:52 pm) - Score 1,357
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Unsurprisingly BT has today become one of the latest major ISPs to introduce the advertising watchdog’s new all-inclusive pricing rule (details), which among other things forces them to combine the cost of broadband and line rental into a single price.

BT are one of those providers that likes to rotate their special offers on an almost weekly basis and as such it’s difficult to establish a baseline rental price for their packages, although it’s worth pointing out that their one-off setup fees have been increased in order to reflect that the £9.99 router deliver charge (up from £7.95) is now included into the cost.

Otherwise it looks as if BT has merely adopted a simple merging of line rental and broadband charges, although they seem to be forgetting about the ASA’s requirement for a “greater prominence to … any post-discount pricing“.

For example, BT’s up to 17Mbps Unlimited Broadband package now costs £32.99 per month (£24.99 if you get one of the discounts) on a 12 month term, but it’s only when you look into the small print that you find this: “Price from month 13 currently: £38.99 a month.” TalkTalk are another ISP that fails to mention their post-discount / standard prices clearly and it will be interesting to see if the ASA acts against this approach.

Meanwhile BT’s sibling, Plusnet, should be introducing their changes on Monday when the rules are introduced. Similarly John Lewis Broadband, which uses the Plusnet platform, will be doing the same. We won’t be reporting on any more individual ISP updates though as that would be too spammy.

Leave a Comment
5 Responses
  1. Happy to see the new rules but we find it hard to understand why do those signing up to such deals do not look beyond the word “Free” . We wonder if these people used to enjoyed the BBC program “Hustle” with the view, it would never happen to them!

  2. Avatar john

    New deals are more costly than what I am currently playing – will there be a price rise soon?

  3. Avatar Jim Gayes

    I had a look through the BT site out of interest as we have for many years paid for our line rental up front in one block using the the BT Line Rental Saver option rather than paying it monthly to save some money. I was horrified to see that deep down in the pages of the order process that the option of line rental saver up front does still exist, but at a now staggering price of £205:08 and unlimited anytime calls at £8:50 per month.

    BT haven’t just combined line rental and monthly Broadband charges, they have sneakily bumped up prices too.

    I can’t believe how much that ISP’s have bumped up the line rental saver prices they charge over the last 3-4 years. Extortionately more than inflation! The £8:50 charge for unlimited day time calling is also an increase that has been way higher than inflation!

    How do they justify such big increases when they are making such large annual profits?

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