UK Energy Supplier First Utility Opens Up and Cuts Home Broadband Prices

Gas and electricity provider First Utility has opened up their range of home broadband and phone line bundles to those other than existing energy customers. At the same time they’ve also reduced their prices, which is being seen as a move to take on the biggest UK energy providers and ISPs alike.

Gaining new subscribers in such a competitive market is extremely difficult and so First Utility has adopted the familiar tactic of aggressive price cuts, which positions them alongside some of the markets cheapest deals. In keeping with that their primary packages have now been priced as follows (each includes unlimited usage, a free wireless router, line rental, a 6 month DisneyLife subscription, free connection, UK support and an 18 month contract term).

First broadband
Downloads up to 17Mbps ADSL
Price: £18 per month

SuperFirst broadband
Downloads up to 38Mbps FTTC
Price: £27.99 per month (normally £31.99)

UltraFirst broadband
Downloads up to 76Mbps FTTC
Price: £34.99 per month

It’s worth pointing out that, in their own words, “unlike other providers, at the end of the minimum period we’ll not increase your monthly charge” (i.e. after 18 months the price should remain the same as stated above). However we’d advise caution with such claims because the cost of service provision is always rising and history shows that such providers may eventually have to force a price rise onto existing customers.

As usual anybody who needs a new phone line installed will still have to pay a one-off installation charge of £60. Elsewhere existing energy subscribers may benefit from an additional discount on the monthly fee (worth between -£0.50 and up to -£5 depending upon energy plan and package choice). A Static IP address can also be added for a one-off fee of £15.

On top of that you can also purchase a free UK evening and weekend calls add-on for +£3 per month, which rises to +£7 for anytime calls and there’s also an international calls option for +£5 (i.e. 600 Inclusive Anytime minutes to landlines in 40 International destinations and 75% discount to call to mobiles in those 40 destinations).

We should also add that First Utility’s broadband service is based off the TalkTalk Wholesale platform, which is not to be confused with TalkTalk’s own ISP service for consumers.