Telecoms Giant Vodafone Revamps Global Brand and Strapline

Vodafone has decided to refresh their brand identity and strapline across all 36 countries in which they are present, which means a tweaked 2D logo redesign and a strategy that will aim to promote the theme of optimism about the future (expect to see this, a lot: “The future is exciting. Ready?“).

A surprising amount of effort goes into major brand updates, which is despite the fact that most ordinary people will probably just shrug their shoulders at the change. The brand positioning strategy and related advertising campaigns were apparently “developed after a period of extensive research and concept testing, including quantitative and qualitative inputs from nearly 30,000 people in 17 countries.”

On 6th October 2017, Vodafone will start promoting this to everybody by commencing “the largest advertising campaign in its 33-year history“. In other words, you can expect to see adverts like this one.

https://www.youtube.com/watch?v=1TqaxX5K8yg

The operator has also highlighted a new survey from YouGov, which found that 62% of younger people (18-24 year olds) believe that living standards will be better in 20 years’ time compared with today. This is assuming Donald Trump doesn’t start a nuclear holocaust and we aren’t all wiped out by aliens, killer AI, highly intelligent mutant domestic cats (angry cats too, after all those years of YouTube abuse, they’ll want revenge), exploding super volcanoes or the collapse of food sources due to climate change. Yeah it’ll probably be fine.

Vodafone also commissioned the Futerra consultancy to identify some of the top emerging trends that could transform home and working life. So if we’re still alive in 20 years’ time then here are some of the things we can expect to see.

Top Technological Developments Identified by Futurologists

· 3D printed components for housing construction, with 4D printed components that evolve over time as families’ accommodation requirements change;

· A five-fold increase in global power generation capacity as clean energy such as solar panels are extended from rooftops to windows, walls and even some highways;

· Personalised medical interventions such as 3D bio-printing of organs and limbs;

· New public transportation systems connecting cities with trains running at up to 600mph (966kph);

· Large-scale water capture projects, including precipitation harvesting, groundwater replenishment and improved desalination, transforming the lives of 1.2 billion people in water-constrained areas; and

· A tripling of connected sensor usage in farming leading to increased food yields coupled with the development of new protein sources that increasingly displace meat.

Come 2037 the country might also finally be covered by FTTH broadband. Emphasis on the “might“.