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Amazon Prime Video Coming to Virgin Media UK’s Broadband TV Box

Tuesday, April 23rd, 2019 (12:06 pm) - Score 17,985

Customers of cable ISP Virgin Media’s ultrafast broadband and TV service will soon be able to access Amazon’s Prime Video streaming service on their Ultra HD V6 set-top-box, which is thanks to a new agreement between the internet shopping giant and VM’s pan-European parent company Liberty Global.

The deal means that Virgin Media will be the first of Liberty Global’s European operations to integrate the Amazon Prime Video app within its V6 set-top box. We imagine this will be a similar approach to the one adopted for their existing integration of Netflix.

Customers will be able to access the Prime Video application through Virgin TV from sometime this Summer 2019.

Lutz Schüler, COO of Virgin Media, said:

“This partnership with Amazon reinforces our track record of teaming with the best to give our customers unbeatable content. Virgin Media customers will soon be able to seamlessly search for and watch incredible Amazon Prime programming directly from their V6 box in the highest possible quality.

With thousands of box sets, movies, exclusive and original content, as well as 20 live Premier League games airing later this year, Virgin Media customers will have even more of the TV they love in one place all powered by our ultrafast connectivity.”


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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
12 Responses
  1. Avatar Roger_Gooner says:

    This is a good deal for Virgin Media as it may stop some people from going to BT who’ve already got the Amazon Prime Video App on BT TV. I bought an Amazon Fire TV stick last year to get the US Open, it works well plugged into my AV receiver but having it on my V6 is more convenient.

  2. Avatar Rachel says:

    Because Virgin Media UK is not coming to Sky Atlantic Channel lost this summer 2019 important to problem after British people is unhappy by Virgin Media saying No Sky Atlantic when no way why must trying remain this May 2019. I have Sky Q available service Sky Atlantic good news really better than I unlike Virgin Media anymore bad things. Now goodbye enough.

    1. Avatar Aaron says:

      My man, have you ever heard of taking a breather? Absolutely no idea what you said.
      And Virgin doesn’t have Atlantic because Sky refuse to sell them the rights to broadcast it.

    2. Avatar What??? says:

      I am not quite sure what you are trying to say but Sky Atlantic is a Sky and Now TV only channel. If you want it you will have to either get a Sky TV sub or a device that can run NOW TV. There is no other way to get, how that makes VM bad i dunno. Then again what Sky Atlantic has to do with the news item at all i have no idea about anyway.

    3. Avatar Marcus says:

      Did you try to dictate this with Siri?

  3. Avatar onephat says:

    The fact virgin doesn’t have Sky Atlantic is one of the reasons I’m happy being with them

  4. Avatar Ronnie says:

    Yes I know bad news for Virgin Media didn’t getting on Sky Atlantic some sad very naughty Virgin Media Saying “No way watch Sky Atlantic Game of Thrones.” When January 2019 size Virgin Media Say “No Sky Atlantic” I’m unhappy just confused missing Sky Atlantic after British people unhappy happening like to do because impatient problem difficult maybe Virgin Media must face go to court of law Virgin Media Sky Atlantic May 2019 (Summer 2019) being properly. Good Sky Q yes available Sky Atlantic or Bad Virgin Media not available Sky Atlantic nothing they channel unit date May 2019.

    1. Avatar Everyone Is out to get you says:

      So this is what it must be like on drugs.

    2. Avatar Krissi says:

      Are you Rachel (see above) in disguise?

  5. Avatar Si says:

    brilliant news about amazon prime video, now for virgin to attempt a deal about getting the now tv app if possible (this should still maintain skys hold on the content as like netflix and amazon you have to have a subscription to see the content so sky would still be getting the money for it) and this would complete the offering as far as i am concerned

  6. Avatar Hercules says:

    My family cousin Rachel is good girl been just enough comment leaves.

  7. Avatar Ian says:

    Why can’t we have this on our normal TiVo boxes

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