Amazon Prime Video Coming to Virgin Media UK’s Broadband TV Box
Customers of cable ISP Virgin Media’s ultrafast broadband and TV service will soon be able to access Amazon’s Prime Video streaming service on their Ultra HD V6 set-top-box, which is thanks to a new agreement between the internet shopping giant and VM’s pan-European parent company Liberty Global.
The deal means that Virgin Media will be the first of Liberty Global’s European operations to integrate the Amazon Prime Video app within its V6 set-top box. We imagine this will be a similar approach to the one adopted for their existing integration of Netflix.
Customers will be able to access the Prime Video application through Virgin TV from sometime this Summer 2019.
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Lutz Schüler, COO of Virgin Media, said:
“This partnership with Amazon reinforces our track record of teaming with the best to give our customers unbeatable content. Virgin Media customers will soon be able to seamlessly search for and watch incredible Amazon Prime programming directly from their V6 box in the highest possible quality.
With thousands of box sets, movies, exclusive and original content, as well as 20 live Premier League games airing later this year, Virgin Media customers will have even more of the TV they love in one place all powered by our ultrafast connectivity.”
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Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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