Ex-BT CEO Gavin Patterson Joins UK WiFi Service Provider Purple

Purple, which supplies a number of WiFi networks and related management / analytical services, has announced the appointment of BT’s former Chief Executive Officer (CEO) – Gavin Patterson – as a new non-executive Director. Patterson also separately holds the role of Chairman (EMEA region) at Silicon Valley tech firm Salesforce.

Purple Founder, Gavin Wheeldon, said: “It’s a real honour to have Gavin Patterson join the board alongside Sir Terry Leahy and Bob Willett. Given Purple’s go-to-market is channel-based, and a large component of that is through telecoms, Gavin’s expertise will be invaluable in helping us scale up our existing relationships and helping us attract new partners around the world.”

Meanwhile Patterson said he looked forward to helping Purple on their “continued global expansion plans” and added, “There is no doubt the analytics and engagement tools enjoyed by digital properties will soon be commonplace in physical spaces. Purple is leading the field having already secured some of the biggest brand names in the world.“