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Virgin Media TV Adds Sky Entertainment and Sky Cinema in 4K

Thursday, February 25th, 2021 (9:35 am) - Score 5,112
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Customers of broadband ISP Virgin Media UK, specifically their pay TV service, may be pleased to learn that they can now add the ‘Sky Entertainment’ and ‘Sky Cinema’ channels in Ultra HD (4K) to their current package, which is available to all new Ultimate Oomph customers at no extra cost but will cost others an extra £6 per month.

However, customers must already subscribe to Sky Cinema to be able to upgrade to Sky Entertainment and Sky Cinema Ultra HD. The new content gives you access to watch more than 1,300 TV episodes and 250 films in Ultra HD. This includes Sky TV shows such as ‘The Blacklist’ and ‘Seal Team’, as well as Hollywood blockbusters ‘Birds of Prey’ and ‘Twist’.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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33 Responses
  1. Avatar Sky says:

    Presumably no Sky Atlantic.

    1. Avatar Random Precision says:

      No HDR either

  2. Avatar JP says:

    Oh dear, I predict a RIOT over at their forums.

    1. Avatar JP says:

      Riot pretty much confirmed, https://www.virginmedia.com/shop/tv/ultra-hd see TV T’s & C’s

      “”Sky UHD: Sky Cinema and Sky Entertainment UHD: £6 a month for existing customers of Maxit/Fullhouse/Bigger Bundle/Ultimate Oomph packages. 30 days’ notice required to remove Sky Cinema and Sky Entertainment UHD pick. Prices may increase at any time during the contract.””

  3. Avatar Jack says:

    At least they’ll be able to watch content without the audio issues that plague Sky Q

    1. Avatar JP says:

      Audio issues??? What audio issues??

      Virgin’s 360 doesn’t fit TV screens properly if we’re going to compare!

    2. Avatar Jack says:

      Give me a picture that doesn’t fit over the Sky Q audio issues any day.

      If you’ve not heard of the problems just Google Sky Q audio dropouts.

    3. Avatar JP says:

      Looking for an issue and ‘experiencing’ one is two different things.

      As I said I have two Sky Q boxes and don’t have any audio issues.

      I had 360 and ‘experienced’ lots of issue which lead to it going back.

      I’m not here to argue who’s is better, because I chose the one I think is… and they promised and delivered content without introducing yet another chargeable add-on and extra requirements.

    4. Avatar JP says:

      FYI Jack, early reports over at the VMC is that the quality of the new UHD content is poor and more like HD.

    5. Avatar R Branson says:

      JP: it does fit, you just have to change the settings.

    6. Avatar JP says:

      Branson – Yeah, don’t you think I and the many others have tried that :/

  4. Avatar Ryan says:

    What channel number is the 4k version can’t see any references to 4k on the tv guide.

    1. Avatar JP says:

      They aren’t channels, its on demand content.

    2. Avatar Ryan says:

      Just noticed it, am on Ultimate Oomph which gets it at no extra not sure if they eventually activate it or need to call them to apply the free upgrade.

    3. Avatar JP says:

      However it doesn’t seem to be the case for a few V6 customer I’ve seen popping up…

      Hopefully Virgin isn’t using this as a tool to rollout Horizon firmware to boxes, I see more disruption to customers habits coming if so.

  5. Avatar Peter says:

    I would of thought Now TV would have got 4K cinema at least to complete with the other streaming services.

    1. Avatar JP says:

      I’m sure its in the works but remember its in Sky’s interest to up-sell the Sky Cinema via Pay TV platforms first.

    2. Avatar Peter says:

      True, they could make full HD standard and then offer UHD as part of the boost upgrade

    3. Avatar JP says:

      My guess would be that UHD would be offered in the future as an additional boost like HD currently is, this would be in keeping with the current structure on Sky TV where you add on HD then add on UHD.

      However Sky may be working on supplying an IP TV service using the Sky Q Mini boxes, I’ll have a look for the information but believe the service is already live in Italy under a name similar to Sky X or

  6. Avatar JP says:

    UPDATE: For Mark.

    This upgrade is only included for free with ‘new’ customer Ultimate Oomph Bundles and existent customers are expected to pay an additional £6 per month.

    See the TV terms for Sky UHD at https://www.virginmedia.com/shop/tv/ultra-hd

    1. Avatar Ryan says:

      A bit naughty, so two customers who signed up to ultimate Oomph customer one sign-up today get UHD content, but me who pays same as them signed up a few months ago need to pay £6 for it.

    2. Avatar Roger_Gooner says:

      It is quite common for new VM customers to get the best deals, I see it all the time: lower package prices, free TVs, free games controllers, etc.

    3. Avatar JP says:

      I took a Bigger Bundle in November 2020 and cancelled in Jan because I wasn’t happy with service, I’ve now got Sky Q UHD with Sky Q mini box and Sky Cinema, Netflix 4K, Discovery+ and some other stuff all for £29….

      If I was still a Maxit TV customer today, I would have been going mental.

    4. Avatar Ryan says:

      The ultimate Oomph isn’t a new deal Virgin Media offered ultimate Oomph for some time, it’s a bit of a piss take they add extra stuff to it, but make user who didn’t sign up to it recently not get it.

      virgin basically just added something extra to a existing package and but only adding it for new signups.

  7. Avatar Gadget34 says:

    Do Virgin not have sky sports in 4K yet? I know they have bt in 4K.

    1. Avatar JP says:

      Nope not yet

    2. Avatar Roger_Gooner says:

      Sky Sports 4K was due in 2020 but for some reason Sky hasn’t delivered it to VM.

    3. Avatar R Sole says:

      ….and I would prefer that over Cimema any day…..hopefully they won’t charge £6 extra they’re not getting off me.

  8. Avatar Andy bush says:

    So im on maxit tv and still have to pay more. No thankyou.. Time to leave virgin after my contract is up

  9. Avatar Johnny Fartpants says:

    My Ultimate Oomph contract is up next month They led me on a merry dance about 360, each call and webchat offering it at a different price then being told it was free but my monthly cost would go up so best to wait until i renegotiate. I left Sky Q a year ago expecting UHD, I finally get the opportunity and it’s extra. The cabling is there for Q or Virgin… Phone call tomorrow. The only thing is I’m on M600 but have to stay with Virgin for broadband as M3.5 would be the Sky Equivalent.

  10. Avatar Liam says:

    Sky’s platform protection is finally beginning to bite and cave in by allowing higher quality. With Disney gone, HBO soon. What will be left? Their original content is dire, corny and would even make Channel 5 blush. If they ever allowed “Sky Atlantic” you know they will create another channel under a different banner and make it a Sky exclusive. Charlatans.

    1. Avatar onephat says:

      Luckily for you i guess you’re not forced to subscribe.

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