Mobile Operator EE UK Quietly Scraps FLEX Mobile Plans
New customers of mobile operator EE (BT) can no longer order “Flex” plans, which were first introduced back in 2018 as an alternative to the traditional Pay As You Go (PAYG) model (here). The plans were quietly removed, without explanation, from the operator’s website and shops a few weeks ago.
The Flex plans were originally designed to bring PAYG closer to the Pay Monthly model by “giving customers the best of both worlds“. As a result, Flex plans allowed customers to set up one regular payment, so they never have to worry about topping up, but like on PAYG there’s no fixed term contract and that meant customers could change, pause or stop it whenever they liked.
Most recently, the plans were made even more attractive after EE extended their popular 4G Calling and Wi-Fi Calling features to the service (here). Sadly, EE has not said precisely why they scrapped the plans for new customers (we’re trying to find out now), although the change seems to have occurred a few short weeks ago.
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Some customers did spot this change, and one of them (Sam) was kind enough to inform us after he talked to EE’s support team. In public, one of EE’s community support team members also said: “I’ve had confirmation that Flex plans are no longer available to new customers.” As we understand it, existing Flex customers will continue to be supported, at least for now. We hope to have more details on this change later.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and Linkedin.
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I was oddly looking for this last night and it had disappeared.
Need a backup whilst still in Chester, and O2, voda and Three seem to struggle in the CC.
They need to improve their payg offering with better allowances and include the stay connected 0.5 meg connectivity.
I use an EE in a 4g router as I live in a rural area with a 2mb connection. I was on the Flex plan but the addons were extortionate! It was ok while they tripled the data to 60gb for 6months but it was still not the best value. I recently bit the bullet and went for the 1 month rolling contract they offered that gives you 100gb of data for £30 per month which i found to be far better value than the flex offering. I have since increased that to an unlimited plan for £42 per month which is actually not bad value imo. Its nice to not have to weigh up the necessity of every megabyte of data anymore. I’m not sure if its just me but ever since I have moved over to a contract with EE I am sure the signal I get is stronger than on pay as u go. Not sure if anyone else has experienced anything similar or not. I struggled to get 25% signal strength but now I can get 75% no problem. I hope this post and my experience with EE is helpful to any other EE users. Its been a god send for me as nothing else works around here.
What bandwidth are you getting up and down?
Approx 8-12mbps down and 4-6 up using a TP link Archer MR400 with a Poynting XPOL exterior antenna. Some days i do get as much as 20 down but not that often and no idea why. about 100 m from my house i can get a solid 40 so my next plan is to figure out how to capture that lol
It was comical that the latest marketing individuals thought it was a brain wave.
But the former company (T-Mobile) had the same principle tariff from 2006 to 2010 called u-fix.
I took out a U-fix plan in early 2012, it gave me minutes and texts and when I had used that up, I couldn’t go over and would get a bill for the set allowance.
I know it was 2012 because I was made redundant and was on a budget for the time months I was unemployed.