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EE’s New UK 4G Flex Plans Mix PAYG Mobile with Pay Monthly

Tuesday, July 24th, 2018 (10:56 am) - Score 6,286

Mobile operator EE will tomorrow launch a range of new “Flex plans,” which appear to be targeted at pay-as-you-go customers but ask them to make regular payments like a Pay Monthly service. But with Flex there’s no contract to worry about and you can “change, pause or stop the plan and take a break whenever [you] like.”

At present EE‘s existing Pay-As-You-Go (PAYG) options tend to be a little bit confusing with all the different add-on packs available, thus the new Flex Plans aim to deliver the same sort of benefits but without that confusion. In doing this they also appear to be bringing PAYG closer to the Pay Monthly model, although equally it might attract some Pay Monthly subscribers to adopt Flex instead.

The operator says that their “Flex plans give customers the best of both worlds” and, like pay monthly plans, a Flex plan allows customers to set up one regular payment so they never have to worry about topping up, but like on PAYG, there’s no contract so they can change, pause or stop it whenever they like.

Max Taylor, MD of EE’s Marketing, said:

“Our new plans give customers great flexibility and control and are unpinned by the UK’s best network. Customers on Flex plans have the freedom to pause or change their plan at any time, with the value and simplicity offered from a traditional pay monthly plan.”

Crucially the pricing is fairly attractive for what you get, with a £10 payment giving you 2GB of data (mobile broadband), 1000 mins of calls and unlimited texts to use over 30 days (payments scale up to £30 for the addition of 20GB and 3000 minutes).

The operator states that customers will also receive a “free data boost the longer they stay on a Flex plan” (i.e. an extra 500MB every 3 months) and if a user doesn’t manage to get through all their data, they can roll over what’s left into next month’s allowance (i.e. a second chance to use it).

The new plans will become available from tomorrow (25th July).

Leave a Comment
3 Responses
  1. Simon says:

    You may not know the answers, but some questions/comment:

    1) Can existing PAYG users transfer over to the Flex plans and carry over their existing boosts that have already built up over previous months/years on PAYG

    2) Does the Flex plan give users access to VoLTE? PAYG doesn’t currently.

    3) Does the Flex plan give users access to WiFi calling? PAYG doesn’t currently.

    3) Does the Flex plan allow tethering (eg: iPhone personal hotspot), PAYG does.

    4) Does the Flex plan allow access to 400Mhz and the improved coverage this provides people. PAYG doesn’t currently.

    5) Are calls to 150 Customer Service free on the Flex plan? They arent free on PAYG if you want to talk to an advisor but are on Monthly/SimOnly.

    6) Can a Flex customer move back to their old PAYG tariff at a later date if Flex doesn’t suit them, or once you move is the old option no longer available

    7) Have call charges, MMS and other costs changed from the exiting PAYG tariff (out of allowance charges) or are they the same as PAYG?

    8) Is the monthly payment by Direct Debit/automated or can you top up as per PAYG such as at a cash machine or with an e-topup at a retailer?

  2. simon says:

    finally an alternative to giffgaff!

  3. un4h731x0rp3r0m says:

    9) Does the MD know what the words “unpinned” and “underpinned” mean and when you should use which word?

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