Full Fibre UK ISP toob Keeps Gigabit Broadband Prices Frozen

Gigabit broadband ISP toob, which is currently building a Fibre-to-the-Premises (FTTP) network across parts of Hampshire and Surrey in England, has today become the latest provider to shun the recent inflation busting industry price hikes by reassuring customers that there will be “no in-contract price rises” on their service.

The operator, which was originally backed by an investment of £75m from funds advised by the Amber Infrastructure Group (here) and recently secured “up to” £87.5m from the Sequoia Economic Infrastructure Income Fund (here), aims to reach 1 million premises across the South of England by 2027.

Toob already has a major £50m build to 100,000 premises in the Hampshire city of Southampton, which is nearly complete. On top of that they’ve also announced builds for the nearby towns of Aldershot, Eastleigh and Chandler’s Ford. Not to mention the Surrey towns of Camberley and Frimley, as well as other locations such as Ash, Farnborough, Green, Guildford, Mytchett, West Byfleet and Woking (here).

Customers of this provider typically pay just £25 per month for the first 18-months of service (£29 thereafter) to get an unlimited 900Mbps (symmetric) broadband package with an included wireless router, which comes with free installation (as a special offer they’ve also bundled in a £25 Amazon gift card).

However, today the ISP has moved to reassure customers that they won’t be applying the same mid-contract price hikes as seen elsewhere in the industry, which has been mainly driven by the huge surge in CPI and RPI inflation.

Nick Parbutt, CEO of toob, said:

“We have always viewed the deployment of full-fibre networks as an economic and social necessity and the current challenges only reinforces this belief. We know there is a real need for affordable, reliable internet and we are proud to supply this.

Our aim is to ensure our service is accessible to all, regardless of income, age or technical knowledge. We want to close the gap in the digital divide in the communities we operate in, as we believe everyone deserves the best connectivity, regardless of affordability.

We build and own our own network, helping us to keep prices low for our customers. We are thrilled to give our customers not only peace of mind that they will receive a reliable, high speed service, but that their bills will stay low and they will continue to receive excellent value for money.”

We should point out that toob’s response appears to be primarily focused upon their “standard guarantee of no in-contract price rises,” which doesn’t specifically prevent them from increasing their out-of-contract prices for new or re-contracting customers. But so far the ISP has not changed their package and continues to be focused on using low pricing to attract subscribers away from the more established players.

A number of other, usually smaller, providers (e.g. KCOM, Fibrus) have also made a point of keeping their prices on hold this year.