GoFibre Adopts Calix Platform to Support UK FTTP Broadband Rollout

Edinburgh-based UK alternative network operator and ISP GoFibre, which is primarily focused on deploying their new full fibre (FTTP) broadband network across parts of remote rural Scotland and Northern England, has announced that it’s adopting more of Calix’s cloud, software, and appliance-based platform to help boost their roll-out.

GoFibre is currently busy building their gigabit-capable broadband network across rural parts of Scotland, the Scottish Borders areas and also Northumberland in England. The operator has so far managed to build their network to cover over 120,000 premises (RFS) across 40 “local areas” and today’s focus is on how that compares with a bunch of international cities.

The operator, which according to today’s announcement is also “expanding to reach hundreds more subscribers each month“, has now signed a new partnership to harness optical broadband kit and services from Calix (a number of other altnets, such as CityFibre, also use their services in some areas). The following might not sound terribly interesting, but it offers a few hints toward new features that GoFibre might soon enable (e.g. new internet security services for customers and improved support).

The Official Blurb

With Calix Cloud® on the Calix Platform, GoFibre is benefiting from data-based marketing and customer support insights, along with seamless management for its marketing and support teams. With these capabilities, GoFibre is driving rapid market expansion by:

➤ Deploying services quickly to ensure a secure and reliable online experience. GoFibre deploys SmartHome managed services so subscribers can take further control of their digital lives. The easy-to-use subscriber-facing GoFibre App, built on CommandIQ®, enables convenient self-service and simple, intuitive home network management. GoFibre subscribers can also access and manage ProtectIQ® advanced cybersecurity and ExperienceIQ® enhanced network controls from their app.

➤ Transforming customer support with subscriber experience insights for faster issue resolution. GoFibre has also enabled customer service representatives with Calix Service Cloud for real-time insights across subscribers, systems, and services. This allows GoFibre to transform its customer support approach, enabling representatives to quickly anticipate needs and resolve home network or service issues before they impact subscribers.

➤ Delivering personalised communications about new services that improve subscribers’ lives. GoFibre leverages Calix Engagement Cloud to deliver the most engaging message to subscribers at the optimal time. This data-driven approach allows GoFibre marketers to tailor offerings by accessing subscriber experience insights for more personalised marketing engagement, resulting in stronger subscriber loyalty. Calix customers can also tap into the Calix Market Activation program for thousands of pre-made, customisable assets to support omnichannel campaigns and drive growth.

By partnering with Calix, GoFibre gains access to the award-winning Calix Success organization. Calix Success delivers hands-on support for launching managed services, workforce training, and expert guidance to achieve business goals that drive sustainable growth and long-term differentiation.

“Calix is more than a vendor—they are a true strategic partner, enabling us to deliver personalised, differentiated services that add value to our customers and set us apart in the UK market,” said Neil Conaghan, CEO of GoFibre. “Our partnership with Calix is bolstering our leadership in the Scottish altnet space, enabling us to support initiatives like Project Gigabit to connect many more customers, even in hard-to-reach communities, with high-quality broadband each month.”