O2 UK and Virgin Media Launch Blue Monday Priority Rewards

Existing customers of Virgin Media and O2’s various broadband, mobile, phone and TV packages may like to know that their ‘Priority’ app, which rewards subscribers with various special offers and discounts, has this week launched “Blue Mondays” to give UK subscribers something to smile about at the start of every week with lots of special rewards.

The move is being promoted as a “significant refresh” of how Priority usually works and will see more than two million exclusive rewards, prizes and experiences being given away to Priority members, every Monday, this year.

As part of the Blue Mondays line-up, O2 is introducing Get on the plane with Priority, a new offering for summer 2025 that will see 100 Priority members receive a £300 voucher, redeemable against a holiday on lastminute.com, every Monday until 30th June.

On top of that, there will be other ‘Monday only’ rewards, such as 2 cinema tickets at Vue for £6 or 4 for £12 (you can get a similar reward on other days, but it’s not as cheap).

Lisa Johnstone, VMO2 Director of Priority, Loyalty & Reward, said:

“At Virgin Media O2, customers are at the heart of everything we do, and we’re constantly finding new ways to make being a customer more rewarding.

Priority has always been a loyalty trailblazer, and we’re continuing to innovate with initiatives like Blue Mondays — our way of showing appreciation and putting customers first. By investing in new experiences and enhanced rewards, we’re saying thank you in a way that truly matters – helping our customers enjoy the everyday alongside life’s most special moments, while getting even more value from being part of the Virgin Media O2 family.”