UK Street Works Firm M Group Services Rebrands to.. M Group

Civil engineering firm M Group Services, which was last year acquired (here) by Private equity firm CVC (Fund IX) and also harbours a telecoms (broadband and mobile) focused division via several familiar brands (Avonline Networks, magdalene, Morrison and waldon), has today announced that they’re re-branding to just plain ‘M Group‘ (sans the ‘Services’ part).

With the legacy of over a century, M Group Services was formed from Morrison Utility Services in 2016. Since then, more than 20 businesses have been acquired, and M Group now consists of a team of more than 11,000 experts operating from over 200 locations.

However, the business now wishes to “simplify” how it refers to and presents itself, “moving away from separate brand names and bringing together its £2.5bn portfolio as M Group“. This is said to be backed up by a “bold new identity“, which is said to showcase how M Group is “greater than the sum of its parts“.

The brand’s new strapline – “essential infrastructure for life” – is also said to capture their ambition to enhance the quality of infrastructure for clients, communities and the planet. The Group’s leadership, teams, expertise and commitment to collaboration and client delivery remain unchanged.

Andrew Findlay, CEO of M Group, said:

“Our new brand reflects our commitment to be the best and most effective partner for our clients. It captures our capacity and capability for maintaining, renewing and reimagining infrastructure to meet the challenges and demands of a changing world.

Across M Group, we will continue building long lasting partnerships with all our clients to support future demands across infrastructure, confident we have the capabilities and deep expertise to continue to deliver at the pace of change the market demands.

Our new brand and values are a golden opportunity to look forward and be excited about what we can achieve for our clients in future. Our values – open, responsible, together, ambitious – are the cultural core of our organisation. They reflect who we want to be, creating phenomenal opportunities for professional and business growth.”

M Group said they’re committed to a sustainable and phased approach to implementation of the new branding, starting with changes across locations, PPE and vehicles from this month. See below for a summary of how this impacts their other brands.

M Group Branding Changes

➤ Morrison Water Services becomes M Group Water, as it continues to provide comprehensive solutions across the entire water cycle.

➤ M Group Energy will encompass Morrison Energy Services, Morrison Data Services and Callisto, to deliver end-to-end energy solutions.

➤ M Group Telecom brings together Morrison Telecom Services, Magdalene, Waldon Telecom and Avonline, to support the entire lifecycle of telecom networks.

➤ Formerly known as Milestone Infrastructure, M Group Highways is the largest highways maintenance contractor in the UK, managing over 50,000 km of road.

➤ Dyer & Butler, KH Engineering and Antagrade form M Group Rail & Aviation, addressing complex challenges across the rail, aviation and defence sectors.

➤ Seeka is a part of the M Group family that will be retaining its brand and most recent acquisitions, AgilityEco and BGEN will continue to exist for a period of time as the evolution of M Group continues. Going forward, BGEN is working together with teams from IDS, PMP and Z-Tech.