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Country Connect Target 20,000 Premises with FTTP Broadband by 2026

Thursday, Jul 3rd, 2025 (11:00 am) - Score 1,200
(L) Mark Tomlinson, CEO – Country Connect & (R) Richard Tang, CEO – Zen Internet

The CEO (Mark Tomlinson) of small but profitable alternative network provider Country Connect has told Richard Tang, CEO of UK ISP Zen Internet, that they’re aiming to extend their full fibre (FTTP) broadband network to reach 20,000 premises by the end of 2026 (currently at c.10k RFS) and have plans to go wholesale. But if you want to buy the network, £10m will do it.

The provider, which has previously described itself as being an unashamedly “micro-entity altnet”, originally started its network build in the Welsh village of Ponthir and town of Caerleon. Shortly after that they began expanding into Usk, Tidenham + Stroat (border villages in Gloucestershire), Penywaun, Llancayo (site of their HQ) and Aberdare. Since then, they’ve also expanded into the Welsh Valleys of Penywaun, Hiruwaun, Trenant, plus the village of Bordon in Hampshire (England).

NOTE: The vertically integrated altnet and ISP employs just 9 people and also works with two contractors. The provider is home to somewhere around 3,000 customers (i.e. 34% take-up).

According to Mark, a seasoned engineer and software developer who started the business because he was tired of having slow ADSL broadband at home, Country Connect is unique in the current altnet market in that their build has been entirely funded by reinvesting profits from other areas of the business (i.e. as well as FTTP, they also deliver managed services, enterprise connectivity and other things).

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The downside of this organic growth model is that “ultimately it’s not a scalable model” (hence only 10k premises passed), said Mark, “but it’s working for us“. The upside is that you don’t have any of the usual funding traps that come from having external shareholders with big debt and equity injections, which means that Country Connect is already profitable and “has been for a long time” (company accounts).

Build costs, take-up and overbuild

Mark states that Country Connect’s model, while smaller-scale, should still be sustainable for the “long term“, and they only build in areas where it’s possible to run their fibre via Openreach’s existing cable ducts and poles (PIA). As a result of this and other things, such as buying kit from auctions and mostly using in-house engineers, their average build cost is said to be £180 – one of the lowest in the industry.

The figure actually ranges from £120 – £130 and goes up to £210 when you include customer connections (i.e. final drop with ONT installs etc.). But we dare say that Grain, and a couple of other altnets, might also claim to have the lowest FTTP build costs too.

Elsewhere, Mark noted that they had experienced some significant fibre overbuild by nexfibre (Virgin Media) in around 35% to 40% of their patch, but interestingly this actually had a positive impact on take-up. The reason is that VM/nexfibrecaused a lot of frustration within the community with the way they did it with contractors” and as a consequence Country Connect “actually saw orders continue to go up“. The provider did initially lose a couple of customers to Virgin Media, but they ended up coming back later.

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Prices and wholesale

Currently, customers of the service tend to pay from £30 per month for a 300Mbps (symmetric) fixed price package with both free installation and a free Wi-Fi 6 router, which rises to £40 for their top 900Mbps service. The ISP also offers a “social tariff” for those on benefits, which gives you symmetric speeds of 50Mbps on a 6-month term for just £15 per month.

Interestingly, despite already doing some fairly competitive pricing, Mark says they’re “not the cheapest“, but adds that they’re also “not looking to race to the bottom like some providers are and I do think that broadband prices will mature over the next few years, because the altnets like us are using price as a way to onboard customers at the moment.” But that won’t last forever.

Mark concluded by noting that they now had plans to both open their existing network up to wholesale access by rival ISPs and also to reach more of the UK by harnessing rival FTTP networks at wholesale. Country Connect is talking to a number of potential partners about doing this, including Zen Internet, the Fibre Cafe and others. But a clear launch date is not yet known.

Finally, Mark said that they hadn’t done much work with the Government’s Building Digital UK (BDUK) programme (either gigabit vouchers or subsidy contracts) as they found the organisation “really challenging” to deal with (a not uncommon gripe from altnets). We’re “just doing our own thing“, said Mark, before joking – in a half-serious way – that if somebody like CityFibre or Netomnia wanted to buy them for £10m then “I’d probably take it.” Check out the full interview below.

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
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6 Responses

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  1. Avatar photo htmm says:

    I always find these small providers, who doesn’t want to grow to the infinity and beyond, to provide better service and much better customer service. Where I live there is no such small provider, if there would be I would be already signing up.
    I’m happy to see they found a sustainable business model!

  2. Avatar photo Big Dave says:

    A fully profitable altnet that is self financing. Perhaps if some other altnets had spent more time commercialising what they had already built instead of burning through other peoples cash in a crazy land grab the industry would be in a considerably better position.

    1. Avatar photo john says:

      If by “other people’s money” you mean that of willing investors and lenders then I disagree. It’s admirable to build a successful SME without debt as Mark Tomlinson has but that approach is not going to deliver fibre at scale. Only Openreach have the cash to do it and although they are now investing a great deal of their money in fibre they’re only doing that because of big competitors like CityFibre and Netomnia who would destroy Openreach’s business otherwise.

    2. Avatar photo Big Dave says:

      @john With the benefit of hindsight how many investors would choose to make the same investment today? Not many I would imagine. This country might end up with lots of competition which is a good thing but ultimately I think it will prove to be poor value for many investors.

    3. Avatar photo 125us says:

      But we’d have far fewer homes covered by FTTP.

  3. Avatar photo Marco polo says:

    The big difference here is that the original founder is still running the business. Most Altnets don’t have the original founders running, or even in the business anymore. There is no real entrepreneurial drive just a bunch of greedy execs trying to milk whatever they can get out of the business.
    Unfortunately the investors don’t understand the business well enough to see this.
    What we are seeing is Altnets saying everyone is in the same boat. That seems to be their rationale for continuing to drive the business into the ground.
    Good luck to country connect I say. If they do sell you watch as the business will end up like all the others.

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