The United Kingdom’s existing market for internet service providers is already quite an overcrowded place, but today it got a little busier after a new ISP called Orbus Broadband (a trading name of London-based AnyLead Ltd) launched with a promise to deliver “Better Broadband and the Best WiFi Across the UK“.
According to the announcement, Orbus aims to “bring households faster speeds, stronger WiFi coverage, and fairer pricing. At a time when millions of families are struggling with poor service and confusing contracts, Orbus is setting out to offer a simple alternative: full fibre connectivity paired with the latest Eero mesh WiFi system.” Orbus also commits to “avoid the hidden fees and mid-contract price hikes“.
At present the new provider, which includes an Amazon’s mesh WiFi system as standard on their packages, appears to only be offering three packages via Openreach’s national full fibre (FTTP) broadband network. Prices start at £30.99 per month for 150Mbps on a 24-month term and rise to £35.99 for 500Mbps and then £40.99 for 900Mbps.
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Shay Ramani, CEO of Orbus Broadband, said:
“We created Orbus to give UK households a better broadband option – one that puts speed, reliability, and fairness first. Our launch is about providing not just fibre connections but also the best WiFi available through our partnership with Eero. Every family should have a service that works across the whole home without confusing pricing or hidden costs.”
The listed Director of AnyLead Ltd is currently Shaileshkumar Ishvarlal Ramani, who is also a director of several other companies, including the Free Price Compare utilities comparison website at the same address.
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We need new ISPs in this country like our town centres need new coffee shops, vape shops & barbers.
At £30.99 for 150Mbps they’re certainly not distinguishing themselves on price.